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Frédéric M.FM

Frédéric M.

Marketing / Digital Strategy Consultant

€200/day
Lyon 7e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Frédéric

After 10 years of experience accumulated in various companies, whether by size or sector of activity, I wish to offer my expertise to entrepreneurs and small businesses who feel the need to improve their skills in the field of Marketing.

This profession is vast, and the ideal is to approach it from all its facets to achieve significant results. I can therefore assist you with the complete drafting of a Marketing Plan or with specific assignments if your need is more targeted.

Phase 1 is the diagnosis. Through various studies (competition, market, etc.), we will analyze your ecosystem in detail to enable you to establish a viable and sustainable strategy.

Phase 2: strategy development. I will assist you in defining and implementing it.

Phase 3: product range definition, offer packaging (product plan, branding, etc.), pricing definition, and associated business model. After completing all these steps, which constitute the Marketing Plan, we can, in addition, implement a commercial plan and a communication plan with budgets adapted to your company's capabilities to best deploy and promote your products and/or services.

Do not hesitate to contact me for more details on my methodology, my skills, and my references.

Currently employed, I am available part-time. I am launching my freelance activity, so I am offering very attractive prices for the first projects!
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Can work on-site
Lyon 7e Arrondissement (up to 50km)

Experience

  • SOCAMEL
    Marketing Manager
    MECHANICAL ENGINEERING
    December 2017 - June 2021 (3 years and 6 months)
    Renage, France
    General: Responsible for all company Marketing: communication, market research, product range management, global pricing, product and brand branding, website redesign.

    ANALYTICAL:
    - Monitoring of each market's trends (technological, economic, commercial watch), competitor analysis
    - Monitoring of commercial activity (margins, sales, market share)
    - Analysis of customer needs and satisfaction
    - Collection of information, suggestions, and proposals provided by the company's various departments

    STRATEGIC:
    - Determination of Marketing strategy (product range management)
    - Setting objectives
    - Definition of targets and positioning
    - Development of the marketing plan (budgets, schedules)

    TACTICAL:
    Product:
    - Innovation management with all stakeholders
    - Drafting product specifications in collaboration with dedicated teams
    - Monitoring product development with all departments and service providers

    Price:
    - Definition of product pricing and sales and promotion methods
    - Interface with the sales team; preparation of sales support tools related to product launches and their commercial development

    Communication:
    - Organizes upward and downward information flow within the company and ensures staff communication
    - Defines the communication strategy and media plan
    - Establishes rules for communication from headquarters and subsidiaries
    - Digital: manages the website, social networks, and direct marketing campaigns
    - Acts as the interface with design teams and communication agencies
    - Organizes trade shows and professional events
    Communication strategy Marketing strategy web site Branding Product design Product management
  • HAULOTTE
    Digital Product Manager
    MECHANICAL ENGINEERING
    June 2021 - Today (5 years and 1 month)
    Lorette, France
    Responsible for defining the group's digital offering.
    Marketing strategy Digital strategy Marketing
  • DEMS
    Business & Marketing Manager
    MECHANICAL ENGINEERING
    October 2015 - November 2017 (2 years and 1 month)
    Chaponnay, France
    Definition, implementation, and management of strategies and teams in the Commerce and Marketing departments.

    COMMERCE:
    - Management: implementation of the commercial action plan, team management, control of technical and commercial offer writing (quotes, tenders)
    - Client management: maintaining and building loyalty with key accounts
    - Development of the company's client portfolio and network

    MARKETING:
    - Implementation of economic intelligence (conducting analyses: internal, external, target market, positioning, competition) to extract marketing strategies and action plans
    - Implementation of operational marketing (4Ps). Definition of offers, their pricing, and the communication for their promotion. (website, digital presentations, brochures, etc.)
    Commerce Marketing Communication Marketing strategy Sales strategy

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Education

  • Master 2
    ICL
    2011
  • Master 2
    Science po Aix
    2011

Skill set

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