About Frédéric
French
Native or bilingual
English
Fluent
Italian
Conversational
Experience
- SOCAMELMarketing ManagerMECHANICAL ENGINEERINGDecember 2017 - June 2021 (3 years and 6 months)Renage, FranceGeneral: Responsible for all company Marketing: communication, market research, product range management, global pricing, product and brand branding, website redesign.ANALYTICAL:- Monitoring of each market's trends (technological, economic, commercial watch), competitor analysis- Monitoring of commercial activity (margins, sales, market share)- Analysis of customer needs and satisfaction- Collection of information, suggestions, and proposals provided by the company's various departmentsSTRATEGIC:- Determination of Marketing strategy (product range management)- Setting objectives- Definition of targets and positioning- Development of the marketing plan (budgets, schedules)TACTICAL:Product:- Innovation management with all stakeholders- Drafting product specifications in collaboration with dedicated teams- Monitoring product development with all departments and service providersPrice:- Definition of product pricing and sales and promotion methods- Interface with the sales team; preparation of sales support tools related to product launches and their commercial developmentCommunication:- Organizes upward and downward information flow within the company and ensures staff communication- Defines the communication strategy and media plan- Establishes rules for communication from headquarters and subsidiaries- Digital: manages the website, social networks, and direct marketing campaigns- Acts as the interface with design teams and communication agencies- Organizes trade shows and professional events
- HAULOTTEDigital Product ManagerMECHANICAL ENGINEERINGJune 2021 - Today (5 years and 1 month)Lorette, FranceResponsible for defining the group's digital offering.
- DEMSBusiness & Marketing ManagerMECHANICAL ENGINEERINGOctober 2015 - November 2017 (2 years and 1 month)Chaponnay, FranceDefinition, implementation, and management of strategies and teams in the Commerce and Marketing departments.COMMERCE:- Management: implementation of the commercial action plan, team management, control of technical and commercial offer writing (quotes, tenders)- Client management: maintaining and building loyalty with key accounts- Development of the company's client portfolio and networkMARKETING:- Implementation of economic intelligence (conducting analyses: internal, external, target market, positioning, competition) to extract marketing strategies and action plans- Implementation of operational marketing (4Ps). Definition of offers, their pricing, and the communication for their promotion. (website, digital presentations, brochures, etc.)
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Education
- Master 2ICL2011
- Master 2Science po Aix2011