Freelancer profile translated to English.
Back to original languageAbout Frederic
#ReadyToHelp
360° COMMUNICATION CONSULTING, BRANDING, CUSTOMER EXPERIENCE/UX & EVENTS
- Strategic Consulting, Operational Support & Project Management -
(large companies, SMEs, VSEs, startups, agencies)
• On/Offline Communication Consulting (B2B, B2C, Corporate, External & Internal, Events)
• Brand Strategy & Brand Content
• Branding (positioning, brand platform, brand identity, naming, storytelling, visual identity, graphic charter, logo)
• Organization of Corporate and Public Events (conception/creation, logistical organization, agency relations, artistic direction)
• Creative and Artistic Project Management
• Creation/Management of the Customer Experience (On/Offline)
• Image Consulting
• Team building & team coaching
BACKGROUND
20 years of experience, including 15 in Consulting Agencies and 12 internationally (India, Greece, and Germany) as Account Director, Communication Consultant, and Event Project Manager, supporting companies from all sectors.
REFERENCES
Lafarge, 3M, Carrefour, ELLE DECORATION India, Balenciaga, Chloé, Saint Laurent, Swarovski, Athens Fashion Week, Musée d’Orsay...
WHY ME? MY "EXTRA SOMETHING"
• Because in addition to being enthusiastic and responsive, autonomous and rigorous, I am also eminently likeable!
• Because these 15 years in a consulting agency have allowed me to hone my listening skills, my adaptability and flexibility, my analytical and recommendation power. For truly tailor-made support, with complete simplicity and serenity.
• Because working abroad for 10 years has taught me to go beyond the obvious and pre-established thought patterns. To think freely by cultivating creativity and intuition. With a tenfold proposal strength, now at the service of your company.
Let's meet! Sincerely, Frederic
French
Native or bilingual
English
Native or bilingual
Greek
Conversational
Spanish
Conversational
German
Basic
Can work on-site
Nantes (up to 50km), Paris (up to 30km)
Experience
- WHY Agence Conseil en Communication et Stratégie de MarqueConsulting Director / Brand Strategy & 360 CommunicationDIGITAL AND ITApril 2023 - August 2024 (1 year and 4 months)Rennes, France• Strategic Management: redesign of the agency's positioning, sales strategy, and communication strategy• Business Development: prospecting & development of a Key Account portfolio, response to RFPs (client interface, coordination with agency creative teams, strategic recommendation design/writing)• 360 Communication Strategy Consulting for agency clients• Key Account Management & Project Management
- LUXUS Gmbh • Start-up créatrice d’un site outlet réservé aux marques de Luxe et Luxe AccessDigital Customer Experience ManagerE-COMMERCEJanuary 2019 - October 2021 (2 years and 10 months)Munich, Germany• Responsible for the creation and development of a holistic and differentiating digital Customer Experience that supports the acquisition and retention of new consumer customers• Development of the site's architecture and functionalities, definition and optimization of the Customer Journey, definition of a look & feel and brand identity, development of storytelling as well as all creative content• Creation and development of a B to B omnichannel strategy (digital, commercial, services, and logistics) enabling the acquisition and retention of Luxury and High-End Luxury fashion brands as exclusive suppliers to the site
- EXPERIENCE & DESIGN • Agence Conseil en création & gestion de l’Expérience Client (Mode & Luxe)Associate Consulting Director (Fashion & Luxury Key Accounts)DIGITAL AND ITFebruary 2012 - January 2018 (6 years)Paris, France• In the first year, supporting the management team in repositioning the agency from its core business (store design and visual merchandising) to global consulting in the creation and management of Customer Experience for brands in the Luxury sector• Design and presentation of strategic recommendations and creative platforms to clients• Monitoring of projects and initiatives recommended to our clients within their points of sale: store planning & architecture, creation & adaptation of store concepts, Visual Merchandising • Continuous training in Customer Experience management• Greenfield development of a B to B Key Account portfolio in the Fashion and Luxury sectors: personally responsible for the CHLOE, SEE BY CHLOE, BALENCIAGA, SAINT LAURENT, SWAROVSKI accounts
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Education
- Degree from Bordeaux Business School • International MarketingKEDGE Business School / Bordeaux Business School1995
- MBA in Brand Strategy & Innovative Project ManagementUniversity of Montesquieu - Bordeaux IV / Bordeaux1996