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Frédéric MagninFM

Frédéric Magnin

Employer Branding Consultant

€1,200/day
Montreux, CH
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Frédéric

I help companies in moments where their identity, organization, and communication are no longer fully aligned with what they want to become.
Launch, growth, crisis, transformation, or transfer: these phases put human factors, culture, internal communication, and the ability to attract or retain clients, talent, and investors under tension.

My approach starts with a simple observation: communication is only effective when it reflects lived reality. And this reality is only solid if the strategy, the company narrative, and internal practices move in the same direction.
I therefore work to create this essential coherence: what we want (strategy), what we say (communication), what we do (operations), and what we experience (culture).
When these elements align, the company becomes legible, attractive, and inspiring again.

For HR Directors, I focus on employer branding, corporate culture, and talent attraction and retention.
For SME leaders, I provide strategic insight into positioning, corporate communication, and organization to strengthen overall coherence and support business development.
My role is to help clarify identity, reveal distinctive strengths, mobilize teams, and transform human challenges into sustainable performance levers.

As an expert in marketing, HR culture/organization, and business strategy, I help organizations align what they say with what they do, so their identity becomes a true driver of performance.
  • French

    Native or bilingual

  • German

    Conversational

  • English

    Fluent

Can work on-site
Montreux (up to 50km)

Experience

  • Magnin-Conseil
    Employer Branding Consultant
    CONSULTING AND AUDITS
    September 2025 - Today (11 months)
    Montreux, Switzerland
    I help companies align their strategy, communication, and culture to make them inspiring and attractive to clients, talent, and investors.
    Business Strategy Corporate Culture Communication Marketing Employer Branding
  • Di Marino Consulting,
    Project Manager
    HUMAN RESOURCES
    January 2025 - September 2025 (8 months)
    Lausanne, Switzerland
    Business development and HR services ❖ Developed client acquisition strategy ❖ Communicated employer brand and recruited expert profiles ❖ Took on a mandate for client organizational transformation ❖ Supported candidates (outplacement) in their professional positioning
    HR Recruitment Outplacement Coaching Business Transfer
  • Berdoz Vision & Audition,
    Director of Culture and Organization
    HEALTH AND WELLNESS
    January 2021 - January 2024 (3 years)
    Ecublens, FR, Switzerland
    Responsible for implementing participatory governance (120 employees) ❖ Achieved business transformation ❖ Developed and implemented new internal and external processes ❖ Deployed and gained adoption of new collaborative tools ❖ Integrated into a group of German-speaking Swiss stores (Orsena)
    Business Transformation Internal Communication Project Management Corporate Culture Shared Governance

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Education

  • Bachelor's in Management
    HEC Lausanne
    2003
    Licence en management
  • Gymnase de Burier
    1999

Skill set

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