Freelancer profile translated to English.

Description

I started in media relations in 1998. Since then, the profession has evolved significantly due to the advent of social networks and blogs. You don't address a blogger the same way you address a journalist. The tools are different, but the objectives are the same: to enhance the company's image among opinion leaders.

Many sectors are my preference: industry, environment, human resources, training, business creation support, franchising, agri-food, sports, restaurants, leisure, services...

The method: I immerse myself in the company's story, its operations, and its objectives. From there, I identify its key strengths, values, and successes. As its news unfolds, I inform the target media, indicating how it aligns with their values and objectives.

Depending on the news and targets, the message will be refined and transmitted more or less widely. Then, I contact the main media outlets as a priority, if they haven't already rushed to their phones, to elaborate on crucial points of the press release and make it an absolute priority to cover. In parallel, we strive to best position the company in editorial features related to its business sector.

The written documents, press releases, and press kits prepared on these occasions can also serve as a working basis for website content, newsletters, and other brochures.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

FREDERIC LOREY
Freelance Press Officer
January 2010 - Today (16 years and 7 months)
Nantes, France
Client references: Myflow: simplified digital project management platform; Jean-Michel Rallet: millions raised in Capital Investment at the OFF d'Avignon after 50 years for his show "Changement de vie involontaire". Padam RP; Sofiap, subsidized loans for businesses; Groupe Connectt: temporary employment; Solinki: network of independent recruitment consultants; UPI: better understanding of certain economic mechanisms to better manage one's portfolio; Expat Communication: support and preparation for professional expatriation projects; La Boîte à Pizza, delivery/takeaway restaurant chain; Eotim, recruitment firm; 1min30 marketing and communication agency; Chambre Professionnelle de la Médiation et de la Négociation; Voyages Confidentiels, creation of personalized trips; Cannabis Verdict: cannabis screening tests; B&C Technologies: specialist in cleverness data; EYC Symphony: publisher of software solutions for retailers; Propédia: research network of the IGS Group; Parc Aventure Land: amusement park in the Val d'Oise; Aéroclub Simulation: flight simulator as in a flying club; Clevy.io: chatbot to relieve HR functions; Mediavoice Consulting; Regie Portage: payroll support company; BPW France, gender equality; Landquire, buying and selling land/houses in the United States; Carrefours pour l'Emploi: job fairs in Paris and provinces.
Communication Media Relations Communication Strategy Content Writing Brand Awareness
RP ENTREPRENEURS
Media Consultant
September 2007 - December 2009 (2 years and 3 months)
ROLE: daily client management, writing and sending press releases/press kits, following up with journalists, defining information strategy, crisis communication, producing press reviews and campaign reports. Participation in final recommendations for prospects. CLIENTS: KONE (elevator manufacturer), DIVERSITY CONSEIL (HR consulting firm), EURO-NAT (organic product producer and distributor), DGC (business and management schools), PILOTIS (coaching and training company), AD CONSULTEM (mobilization and optimization of subsidies).
RP Entrepreneurs
Media Consultant
September 2007 - December 2009 (2 years and 3 months)
ROLE: daily client management, writing and sending press releases/press kits, following up with journalists, defining information strategy, crisis communication, producing press reviews and campaign reports. Participation in final recommendations for prospects. CLIENTS: KONE (elevator manufacturer), DIVERSITY CONSEIL (HR consulting firm), EURO-NAT (organic product producer and distributor), DGC (business and management schools), PILOTIS (coaching and training company), AD CONSULTEM (mobilization and optimization of subsidies).