Frédéric Letellier

IT Project Manager at Refashion, the eco-organization for the Textile, Apparel, Home Linen, and Footwear Sector.

Context: B2C software publisher in the digitalization of points of sale in the fast-food and themed restaurant sector (Burger King France, Quick...)

Mission: To relieve internal staff of the manual creation of media broadcast on dynamic displays in restaurants.

Implementation:

- User interviews

- Data scraping for usage analysis

- Selection of use cases to cover in line with business objectives

- Design of an iterative and backward-compatible solution

- Communication of the envisioned solution with User Story Mapping

- Involvement of developers to remove any technical ambiguity

- Low-fidelity interface design

- Complete writing of Epics and User Stories

Result: This led to the creation of a simple and intuitive solution that addressed a complex need with multiple dependencies.

Context: Within an already well-established startup, creation of a new B2C SaaS product for internal communication through short videos.

Mission: To find our Product Market Fit in collaboration with the CEO and CTO.

Implementation:

- Definition of acquisition and activation KPIs

- Implementation of Amplitude, Google Analytics, Metabase, and Hotjar tools

- Data mining and creation of dashboards usable by everyone

- Analysis of user interview feedback

- Competitive and market analysis

- Challenging the positioning, business model, and product strategy

- Identifying and validating impactful product or marketing opportunities

- Defining how new positioning impacts the product

- Prioritization of developments

- Supporting the team in integrating product evolutions.

Result: Over two years, we tested four completely different positioning strategies, three business models, and multiple onboarding funnels, at a sustained and constant pace, delivering one release per week.