Freelancer profile translated to English.

Description

Expert Paid Media B2B | Ex-Google & ex-LinkedIn

Freelance Paid Media Expert, specializing in LinkedIn Ads and Google Ads, I help B2B companies transform their advertising budgets into pipeline, business opportunities, and measurable revenue.

Before going freelance, I spent 3 years at Google, then at LinkedIn, where I supported over 1,000 companies, from early-stage startups to large international groups, with their Paid acquisition, Lead Gen, and Demand Gen strategies.

Specifically, I have worked with:

SaaS Startups (Pennylane, Weglot, AdCreative...) looking to structure their go-to-market
B2B SMEs (Planisware, IAdvize, Mailingblack...), wanting to scale their acquisition and maximize their ROAS
Key Accounts (Accor, Vinci, Suez, Mazars...) with complex Demand Gen strategies, and paying far too much for their agency with little results...
Media Agencies (Havas, Dentsu, Junto, Publicis...), in supporting their clients and optimizing their performance.

What sets me apart

Platform Expertise "from the inside" (and bypasses!) : Google and LinkedIn, I know them as someone who worked at the heart of their Ads teams: How they work, their secrets, and I have access to resources/data that others cannot!

Strategic Vision and Field Execution : I don't launch campaigns "by default", I build coherent and effective acquisition systems.
Data-Oriented Approach : attribution, tracking, budget arbitrage... no vanity metrics.

My areas of intervention

LinkedIn Ads : Lead Gen, Demand Gen, ABM, retargeting, scaling
Google Ads : Search, Performance Max, full-funnel structuring
Competitive Analysis Report, audit & recommendations
B2B Acquisition Strategy & ROI Management

👉 If you are looking for a senior, results-oriented expert, we should get along well.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

LinkedIn
Senior Growth Consultant
CONSULTING AND AUDITS
April 2022 - May 2025 (3 years and 1 month)
Dublin, Ireland
🎯 Acquisition & Growth Strategy
• Strategic consulting for 100+ B2B companies per quarter on their acquisition strategies (Paid Media, Demand Gen, ABM), from defining business objectives to execution.
• Building revenue-oriented acquisition plans: targeting, messaging, format selection, budget prioritization, and scaling frameworks.
• Continuous performance optimization (ROAS, CAC, influenced pipeline), with a data-driven and decision-oriented approach.

📈 Paid Media & Demand Generation
• Large-scale Paid Social campaign management and optimization (primarily LinkedIn Ads), on complex B2B sales cycles.
• Implementation of multi-country ABM strategies with tailored content and messaging for each market to maximize impact, contributing to significant revenue growth.

🧠 Go-to-Market, Education & Enablement
• Creation and management of the first LinkedIn advertiser community in France (300+ companies), with a strong focus on pedagogy and ROI.
• Organization of 12 B2B events (workshops, conferences, round tables) to educate marketing teams on acquisition and performance.
• Training and support for teams (clients & internal) on best practices in growth marketing and demand generation.

🤝 Leadership & Advisory
• Role of referent on sales and acquisition topics at the EMEA level.
• Coaching of sales and marketing teams on structuring their messaging, offers, and acquisition strategies.
• Transfer of replicable methodologies enabling sustainable long-term performance.
Growth Strategy Lead Generation LinkedIn Ads ABM Demand Generation
TheGarage
Founder | Marketing & Growth Consultant
February 2018 - April 2025 (7 years and 2 months)
Paris, France
MARKETING
• • Directed growth marketing consulting projects for SMEs and startups, providing customized strategies and concrete recommendations.
• • Supervised client projects from conception to completion, coordinating external partners and freelancers, ensuring high-quality execution, and monitoring performance and budgets.
Delia Technologies
Marketing Manager
February 2019 - April 2022 (3 years and 2 months)
Nantes, France
MARKETING & GROWTH Development of comprehensive marketing plans focused on branding and demand generation, integrating 360° approaches with multi-channel strategies such as: Paid campaigns (Google Ads, Meta Ads, LinkedIn Ads), emailing workflows & ABM strategies, events/webinars, content creation, website management.

MANAGEMENT Management of a team of collaborators, with task planning, priority setting, and budget management. Weekly leadership and mentoring, team skill development.