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Frederic Le ForestierFL

Frederic Le Forestier

Dir. APV & Transition Management | Network I Restructuring

€950/day
Marseille, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Frederic

With 25 years of experience in the automotive aftermarket — including 18 years with the Renault Group (manufacturer and network) and 17 years as a business owner — I undertake transition missions for dealerships, automotive distribution groups, franchise networks, and SMEs undergoing transformation or recovery.

What I bring concretely:
•I took over a Renault dealership with €550K in turnover and grew it to €1.19M in 8 years (+116%), with an operating margin of 9.5% and an ROE of 14.7% — significantly above industry ratios (average operating margin: 2-4%).
•I managed a network of 10 dealerships and 50 very small businesses (VSEs) in the PACA region: deployed manufacturer After-Sales Service (ASS) standards, conducted field audits, developed action plans, and supported managers.
•I managed the spare parts pricing policy for 15 European subsidiaries and 30 importers at Renault Corporate.

Areas of intervention:
After-Sales Service (ASS) Operational Recovery • Profit Center Structuring and Management • Multi-site Network Management and Auditing • Field Team Management • Customer Excellence & Satisfaction (CSI, Google Reviews) • Digital Transformation and Electromobility
Available immediately. Based in Marseille, mobile throughout France (Paris, Lyon, Bordeaux, Lille).
  • English

    Conversational

  • French

    Native or bilingual

Can work on-site
Marseille (up to 50km), Paris (up to 50km), Lyon (up to 50km), Lille (up to 50km), Bordeaux (up to 50km)

Experience

  • Edmond Rostand Automobiles
    Business Owner
    AUTOMOBILE
    August 2008 - January 2025 (16 years and 5 months)
    Marseille, France
    Company Creation, Management, and Development: Structuring, Turnover Growth

    Financial Achievements:
    • Turnover growth from €550K to €1.3M in 8 years (+136%)
    • Operating income of €113K (9.53% of turnover, above industry ratios)
    • Cash flow of €110K with debt reduced to zero
    • Full management: accounting, treasury, payroll, tax, reporting
    • Implementation of performance indicators and dashboards
    • Management of relationships with accountants, banks, social organizations
    Change Management Purchasing Team Management
  • Renault France,
    After-Sales Network Manager
    AUTOMOBILE
    February 2000 - September 2007 (7 years and 7 months)
    Marseille, France
    Management and supervision of the dealership network - 10 companies/groups and their Renault agents (50 VSEs). Deployment of after-sales standards and improvement of ASS processes with warranty management.

    • Financial management of 10 dealerships and 50 agents
    • Analysis and optimization of warranty costs (below national average)
    • Monitoring of profitability and network KPIs
    • Consolidated reporting and performance analysis
    Pricing Corporate Strategy Lean Management Workshop Facilitation Team Management
  • RENAULT
    Export Spare Parts Pricing Manager
    AUTOMOBILE
    July 1995 - January 2000 (4 years and 6 months)
    Paris, France
    • Development of pricing policies for 15 European subsidiaries
    • Profitability and product margin analysis
    • Negotiation of insurance contracts and budget monitoring
    • Multi-country consolidated reporting
    Pricing Product Launch Strategy Product Market Fit

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Education

  • Master's degree in Economic and Social Administration
    Université Paris X Nanterre
    1989
    Maîtrise en Administration Économique et Sociale
  • Business Takeover Program
    INSTITUT REGIONAL DE LA REPRISE ET CREATION D'ENTREPRISE
    2025
    Parcours Reprise d'Entreprise

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