Freelancer profile translated to English.
Back to original languageAbout Frédéric
Passionate about entrepreneurship, marketing, communication, PR, and technology, I am resolutely focused on digital and deploy tools that optimize performance and the work comfort of my teams. I am involved in defining strategy and also ensure its operational deployment. Proactive, I anticipate changes and contribute daily to the company's growth as well as the management of its reputation and image.
French
Native or bilingual
English
Fluent
Can work on-site
Bussy-Saint-Georges (up to 50km)
Experience
- CFA StephensonTrainerEDUCATION AND E-LEARNINGJanuary 2020 - Today (6 years and 5 months)Paris, FranceTraining for BTS, Bachelor's, and Master's students. The training covers digital tools, project management, and new strategies to develop within companies, as well as remote customer relations.
- Micro entrepriseConsultantPRESS AND MEDIAApril 2019 - Today (7 years and 2 months)Paris, FranceDefinition of strategies, operational deployment, business development (including sales), and improvement of company relevance. Management of 360° communication, PR, and social media. Writing or translation of content (press release and kit, website, newsletter). Reporting, quantitative and qualitative analysis of coverage and ROI of actions taken. Training in public speaking and interview management. Media planning and space buying.
- Agence CORPAssociate Consulting DirectorPRESS AND MEDIAOctober 2005 - December 2018 (13 years and 3 months)Paris, FranceAgency Development:
- Development and deployment of 360° communication strategy
- Presentation of PR strategic recommendations to clients
- Writing and validation of content (press release and kit, web articles…)
- Management of a client portfolio (France and international) from various sectors (IT, Lifestyle, fashion, food…)
- Monthly reporting: quantitative and qualitative analysis of press coverage and events
- Weekly strategic meeting with clients
- Management of 8 employees
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Education
- BTS Commercial ActionH.E.I.G.1995Relation client, marketing et communication
Certifications
- Digital Marketing FundamentalsGoogle
- The GDPR WorkshopCNIL