About Frédéric
French
Native or bilingual
English
Fluent
Experience
- PlanyGrowth & Communications ManagerJanuary 2025 - October 2025 (9 months)Mandelieu-la-Napoule, FranceFast results:
- SEO organic traffic doubled.
- First page of Google for competitive queries such as "student weekend jobs" or "event hostess."
- The organic acquisition channel became the primary channel for acquiring visitors and job board registrations.
- Star CroisièresSEO ManagerTRAVEL AND TOURISMSeptember 2019 - September 2024 (5 years)Monaco
- Implementation of the on-page and off-page SEO strategy for starcroisieres.com: keyword research, content creation, link building, use of Google Analytics and Google Search Console to track and analyze performance.
- Organic traffic multiplied by 12.
- +1109% increase in organic traffic between August 2019 and March 2024.
- First page of Google for competitive queries such as "world cruise" or "last minute cruise."
- The organic acquisition channel became the 2nd channel for acquiring visitors and qualified leads.
- Strongest SEO visibility growth according to the Sistrix study of June 2021 (reported by the reference site abondance.com).
- Web CroisièresSEO & Webmarketing Project ManagerSeptember 2014 - September 2019 (5 years)Monaco
- Definition of an SEO Friendly website model and an on-page and off-page SEO strategy.
- Responsible for the complete website redesign project for webcroisieres.com.
- Coordination and management of a team of 4 people: 2 developers and 2 copywriters.
- Organic traffic doubled (source SEM Rush).
- +105% increase in organic traffic between August 2014 and September 2019 (source SEM Rush).
- First page of Google for competitive queries such as "transatlantic cruise" or "costa cruise."
- The organic acquisition channel became the primary channel for acquiring visitors and qualified leads.
- Implementation and management of several SEA (Google and Bing Ads), SMO, SMA (Facebook), and retargeting (Criteo) campaigns.
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Education
- SEO RANKING METRICS TRAININGWebrankinfo2011FORMATION SEO RANKING METRICS
- CERTIFICATE IN MARKETING & MANAGEMENTESIG EST Nice2003CERTIFICAT EN MARKETING & MANAGEMENT