Freelancer profile translated to English.
Back to original languageAbout Frédéric
I acquire qualified traffic on your e-commerce or institutional website, in order to increase your turnover and convert your prospects into customers.
Digital communication budget management, SEA:
►Audit and Dashboard Creation
►ROI Measurement: implementation of tracking plans and conversion events, with performance analysis and conversion rate optimization
►E-commerce and lead generation Campaign Optimization and Management: Google Ads, Meta
►Targeted audience creation
Email Marketing:
►Database audit and cleanup
►Database building with on and off-site lead acquisition
►Definition of active and affinity segments
►Creation of newsletters and one-off or commercial emailings
►Campaign management and scheduling
►Automated campaign setup
►Deliverability optimization
►KPI analysis: open rate, click rate, conversion rate,...
Website creation:
►Purchase, selection of your domain name, website hosting
►Creation of responsive online stores or institutional websites
►Payment and collection module setup
►Creation of the database and product sheets under WordPress
►Page structuring, content hierarchy and implementation
►Graphic redesign with your current theme or by changing themes
►Usability optimization for Mobile, Tablet, and Desktop
Natural referencing, SEO:
►SEO audit and implementation of recommendations
►Lexical field and keyword research for the sector and positioning recommendations
►Creation of site architecture and SEO-friendly URLs
►SEO advice for your content, footers
►Page and content structuring, setup of essential SEO tags: Title, Description, Hn, alt,..
►Google Search Console and Google My Business setup, local referencing
►Creation of SEO reporting, positioning monitoring
See also my website: frederic-houben.com
See you soon!
French
Native or bilingual
German
Fluent
English
Conversational
Spanish
Basic
Can work on-site
Lyon 6e Arrondissement (up to 50km), Paris (up to 20km), Strasbourg (up to 30km), Aix-en-Provence (up to 30km), Marseille (up to 30km)
Experience
- Philomène ThebaultWeb designer and SEO specialistE-COMMERCEJanuary 2020 - June 2020 (6 months)Lyon, France- Graphic and ergonomic redesign under WordPress and the Divi theme builder, restructuring of pages on the philomenethebault.com site- Creation of the new site architecture based on the lexical field related to jewelry creation, jewelry, and gemology- Setup and configuration of the online store with WooCommerce and payment methods- Setup and configuration of Google Search Console and Google My Business accounts- Google Referencing: creation and setup of title, description, text, alt, hn, etc. tags
- HappybreakDigital Communication ManagerTRAVEL AND TOURISMSeptember 2017 - April 2019 (1 year and 7 months)Lyon, France• Building the customer database through qualified lead generation and collection• Creation of emailing campaigns, definition of affinity and active segments, optimization of routing and deliverability• Development of natural referencing and positioning of the Happybreak.com site on Google• Creation of dashboards to measure actions taken
- TATI.FRWebmarketerE-COMMERCEMarch 2011 - December 2016 (5 years and 10 months)Paris, FranceManagement of Communication Budgets for Tati.fr and Hesperide.com websites:• Optimization of SEA and SEO qualified traffic acquisition leversTotal budget: €3,500,000• Web analytics, development of weekly reports and KPI dashboards: CPA, ROAS, Conversion Rate.• Creation, planning, and optimization of Google AdWords Sponsored Links (50,000 keywords) and Facebook Ads campaigns.• Analysis, keyword research, and development of naming conventions: title tags, descriptions, texts, SEO footers, alt, h1, h2.• Monitoring and optimization of Newsletter campaigns.
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Education
- Diplom-Betriebswirt (German higher education diploma)ESB Business School Reutlingen2002
- Diploma of European Higher Studies in ManagementNeoma Business School Reims2004
Certifications
- Google Ads Certification for Mobile AdvertisingGoogle Ads2019
- Google Analytics Individual Qualification CertificationGoogle Analytics2019