Freelancer profile translated to English.

Description

I help companies, startups, scale-ups, and organizations in transformation to structure their commercial growth, improve their Customer Success, and build a content strategy that is truly useful for the business.

I work as a freelancer on topics of Go-To-Market, B2B business development, customer success, partnerships, organic acquisition, and growth project management, with a very operational approach: I don't just produce recommendations, I build actionable frameworks.

Specifically, I can help you to:

clarify your value proposition and market positioning,

structure your acquisition strategy and sales pipeline,

implement or improve a Customer Success framework focused on loyalty, adoption, and revenue,

design a content strategy geared towards organic visibility, authority, and lead generation,

launch or overhaul a partnership / network / referral approach,

produce the necessary materials for execution: GTM strategy, 90-day action plan, segmentation, sales pitch, prospecting scripts, CRM templates, editorial calendar, distribution frameworks, customer documentation.

I have worked in B2B SaaS, fintech, real estate, professional communities, and business-focused projects. My added value: taking a vague subject, structuring it quickly, prioritizing what creates impact, and transforming commercial or marketing ambition into a credible execution plan.

I am particularly relevant for structuring, acceleration, or turnaround missions: offer launches, sales revival, prospecting organization, content strategy, customer success, partnerships, or occasional support for sales or growth management.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Toulouse (up to 50km), Bordeaux (up to 50km)

Missions confidentielles
Freelance Consultant | Business Development, GTM, Real Estate & Structuring
August 2025 - March 2026 (7 months)
Occasional or ongoing interventions for players in proptech, fintech, high-level sports, and real estate investment. Missions intentionally anonymized.

• Real estate deal sourcing for a food hall concept: asset qualification, analysis of concept/land/parking/catchment area compatibility, directing research towards commercial brownfields, former supermarkets, and town-entry locations.

• Design of a complete go-to-market strategy for a B2B SaaS fintech targeting financial advisors and brokers: ORIAS market segmentation, value proposition, direct acquisition plan, network partnership strategy, pipeline and unit economics modeling.

• Structuring financing for a high-level sports project: crowdfunding campaign, investor documents, deal memo, outreach emails, counterparty architecture, platform compliance, and FR/EN narration.

• Support for a real estate investment firm on discounted or complex assets: off-market sourcing, acquisition offers, negotiation, repositioning strategy, and development of a network of referrers.

• Analysis and valuation of industrial assets in Auvergne-Rhône-Alpes: potential division study, technical and environmental diagnostics, preparation of investment files, coordination with brokers, notaries, investors, and owners.

Results / Impact: Negotiation of an industrial asset reduced from €4.5M to €2.1M; construction of a GTM plan targeting 85 licenses in the 1st year with a limited marketing budget; strengthening of a consulting position focused on strong qualification rather than opportunistic file submission.
Entreprise de services et solutions digitales
General Manager
July 2021 - July 2025 (4 years)
• Commercial and operational management of a service company, with national development of the business and structuring of the economic model.

• Definition and deployment of the commercial strategy, construction of recurring offers, B2B negotiation, and development of partnerships with insurers, mutual funds, local authorities, and major accounts.

• Management and leadership of sales and operational teams, recruitment, training, performance support, and KPI-driven management.

• Implementation of a commercial approach based on customer loyalty, service quality, and transparency.

• Development and digitalization of commercial monitoring tools, reporting, and continuous process improvement.

Results / Impact: +500 active accounts; average annual revenue growth of +25% over 5 years; customer retention rate of 96%.
growth-strategy Innovation : digitalisation digital-transformation
Groupe de services en réseau
Sales Development & Performance Manager
July 2004 - June 2021 (16 years and 11 months)
• Management of the development of network agencies nationwide.

• Design and animation of the multi-channel commercial action plan.

• Support for agency managers and heads in revenue growth and indicator monitoring.

• Deployment of CRMs and standardization of reporting practices.

Results / Impact: +40% network revenue over 3 years; implementation of unified reporting at the national level.
Leadership & management growth-strategy business-plan-development