Freelancer profile translated to English.

Description

Do you want to improve the performance of your digital campaigns and structure your acquisition strategy?

I support marketing teams and agencies in optimizing their paid media levers (programmatic, multi-channel, performance) by relying on a data-driven approach.

With over 10 years of experience, I work on:

structuring and optimizing acquisition strategies,

advanced performance analysis,

setting up dynamic dashboards (Power BI, Looker, GA4),

continuous improvement of media investments.

My approach: connect marketing performance, data structuring, and business vision to generate measurable impact.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Fluent
Dutch
Basic

Workplace preferences

Remote only

Primarily works remotely

Omnicom Media Group
Data and Digital Marketing Consultant
PRESS AND MEDIA
October 2024 - Today (1 year and 8 months)
Bruxelles, Belgium
Assisting companies as a freelance expert in programmatic and data analytics
Restructuring and optimizing programmatic departments to improve performance and operational efficiency
Automating campaign reporting through dynamic dashboards (e.g., Looker, Power BI)
Designing and developing new data-driven products to enhance targeting, generate insights, and improve media effectiveness
PowerBI Google Analytics DV360 Marketing Automation Paid Media
Mindshare
Head of Programmatic Business Unit
February 2019 - February 2024 (5 years)
Brussels, Belgium
Creation and launch of the programmatic department; managing the recruitment and training of nine experts
Development of programmatic investments from €1 million to €17 million in five years
Definition and strategic management of the department's activities to keep Mindshare at the forefront of the market
Close collaboration with the Data Science team for producing insights, developing proprietary audiences, and implementing predictive algorithms
Team Management Performance Management Retail Marketing Data Analysis Branding
Omnicom Media Group
Senior Programmatic Expert
March 2018 - January 2019 (10 months)
Brussels, Belgium
Design and implementation of the programmatic department; training and mentoring junior staff
Definition and deployment of rules and best practices for pacing and campaign optimization
Analysis of digital activities to identify and activate advanced data-based levers
Digital Marketing Google Analytics DV360 Amazon DSP The Trade Desk