Freelancer profile translated to English.

Description

Art Director & Senior Graphic Designer

Specializing in brand identity, publishing, and premium communication.

Graphic designer, art director, creative director… whatever the title.

My role is simple: to give strength and clarity to your image.

Each project begins with immersion: understanding your challenges, your goals, your positioning. Then translating them into a coherent, impactful, and lasting visual language.

Visual identity, graphic concept, website, annual report, publishing, tender…

I design materials that structure your message and strengthen your credibility.

Demanding in both substance and form, I analyze, create, adjust, and refine — until I find the right balance between strategy and emotion.

My goal: to make your image a true lever.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Frédéric Guénon (mylem.fr)
Freelance Graphic Designer
December 2010 - Today (15 years and 8 months)
Paris, France
I am a freelance graphic designer and independent art director, specializing in visual creation, graphic design, and communication project management for companies, associations, and brands.
My work combines visual identity, logo design, brand guidelines, layout, illustration, and the creation of print and digital materials.
Print and Web Graphics Brand Guidelines Art Direction Logo Design Graphics
Putsch
Art Director
RETAIL (LARGE RETAILERS)
July 1998 - October 2010 (12 years and 3 months)
Paris, France
In an atypical agency, we do atypical things 😊... With Putsch, we created "Infos du Monde", a parody news journal... but we also worked more seriously for various sectors such as mass retail, automotive, and insurance... As Art Director, I was able to fully utilize my creativity while respecting each visual identity.
Art Direction Visual Identity Creative Print and Web Graphics
Cosmic Communication
Graphic Designer / Studio Manager
RETAIL (LARGE RETAILERS)
May 1992 - June 1998 (6 years and 1 month)
Paris, France
Working at the Cosmic agency gave me the opportunity to collaborate with major brands such as Rémy Martin, Renault, Groupama, Crédit Agricole... I designed numerous communication materials there, combining creativity, graphic rigor, and respect for visual identity guidelines, to strengthen the image and consistency of each company.
Communication Support Print Graphics Visual Identity Adobe Photoshop Graphic Layout