Freelancer profile translated to English.
Back to original languageAbout Frédéric
🚀 I help companies tostrengthen their brand imageandgain visibilityon the web.
As a graphic designer and web designer consultant, I create high-performing WordPress websites that reflect your identity.
❌ Do you feel like your website "doesn't look like you"?
❌ Does your brand image no longer reflect your value?
❌ Does your online presence lack impact and consistency?
❌ Are you lacking visibility on Google?
🎯 My role: identify your real needs and solve your digital problems with clear, effective, and sustainable solutions.
I will support you from strategy to implementation, so that your online communication is an asset, not a hindrance.
💡 Specifically, I work on:
‣ Thecreationorredesignof your visual identity
‣ Thedesignanddevelopmentof your custom website (WordPress)
‣ The optimization of your naturalreferencing(SEO)
‣ Themaintenanceand technical performance of your site
👨🎨 My **promise**: Senior Graphic Designer & Web Designer, I combine aesthetic sense and strategic thinking to create brands that are confident and memorable.
🧭 Why choose me?
WordPress certified, I use open-source standards to ensure autonomy, transparency, durability, and no hidden costs.
I have a strategic and human approach, with a single objective: to make your image a tool that serves your ambitions.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- L'ÉLAN ConsultantsGraphic designer web designerHUMAN RESOURCESJune 2025 - October 2025 (4 months)Paris, FranceProject: L’Élan – Expatriation ConsultantClient:https://expat-elan.fr/Sector:Expatriation support / HR Consulting
Context
L’Élan, a firm specializing in supporting employees in international mobility, wanted to build a strong and consistent identity to stand out in a growing sector.Objectives
- Create a complete visual identity reflecting the firm's human values and expertise.
- Design a clear and engaging website that encourages contact.
- Improve online visibility through an effective natural referencing strategy.
- Develop internal and external communication materials to structure HR and client interactions.
Actions Taken
- Design of the graphic charter and visual universe: logo, color palette, typography, illustrations.
- Creation of a WordPress showcase website, responsive and conversion-oriented.
- SEO optimization: keyword research, optimized content writing, content structuring.
- Creation of original illustrations to reinforce visual consistency.
- Creation of internal HR materials (documents, guides, forms) to streamline communication.
- Global support for digital and institutional communication.
Results
- Strong positioning for searches related to expatriation and international mobility.
- Increase in organic traffic and contact requests via the website.
- Clear, professional, and consistent brand image across all materials.
Work in progress
- online service payment
- Secobra RecherchesGraphic designer web designerAGRICULTURENovember 2024 - March 2025 (4 months)Maule, FranceProject:SECOBRA Recherches – Group digital graphic charterClient:https://secobra.com/ https://secobra.co.uk/ https://secobra-group.com/
Context
SECOBRA Recherches, a major player in variety selection and agronomic research, wanted to harmonize its online image across the group's different websites. The challenge was to strengthen brand visual consistency and readability while respecting the specificities of each entity.Objectives
- Define a common internet charter ensuring the group's graphic unity.
- Ensure visual and ergonomic consistency between the websites of different subsidiaries.
- Lay the foundation for a solid and sustainable digital identity, adapted to the group's evolution.
Actions Taken
- Audit of existing websites and identification of visual and functional inconsistencies.
- Creation of a comprehensive internet charter: layout principles, typography, color palettes, illustration styles, rules for using visuals and pictograms.
- Definition of standardized web templates to ensure a consistent user experience.
Results
- Strengthened visual unity within the SECOBRA group.
- Perceived consistency and professionalism across all platforms.
- A solid foundation for the group's future web developments.
- Lycée GrandmontGraphic designer web designerEDUCATION AND E-LEARNINGNovember 2023 - February 2024 (3 months)Tours, FranceProject:Lycée Grandmont – Institutional website & visual identityClient:https://lyceegrandmont.fr/Sector:Education / Secondary Education
Context
Lycée Grandmont wanted to modernize its visual identity and rethink its website to better showcase the richness of its educational, cultural, and associative activities. The institution also needed a collaborative publishing system, allowing each entity (administration, teachers, students, associations) to be autonomous in updating content.Objectives
- Create a consistent and modern visual identity (logo, graphic charter, web design).
- Design a clear, structured, and responsive institutional website.
- Implement a user account management system to promote the autonomy of internal contributors.
- Ensure graphic and editorial consistency across the entire site.
Actions Taken
- Creation of the high school's logo and graphic charter, with an institutional and dynamic approach.
- Website UX/UI design: sitemap, mockups, page templates, and highlighting news.
- Implementation of a secure multi-user management system, allowing the high school's various entities to publish their content autonomously.
- Training and support for internal teams in using the administration interface.
Results
- Strong and homogeneous visual identity, enhancing the high school's image.
- Operational collaborative website, fostering internal and external communication.
- Autonomy for contributors and regular content updates.
- Improved online visibility and revitalization of institutional communication.
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Education
- School DiplomaÉcole supérieure de communication visuelle Brassart1988Diplôme d'école
Certifications
- Designing Professional WordPress Sites - number RS5170WP-Chef2022