Freelancer profile translated to English.
Back to original languageAbout Frédéric
🎯Expert in DISPLAY / SOCIAL / SEA for over 15 years.
Specialized in digital strategies and activations.
Clients of all sizes supported in their digital activations.
I intervene across the entire acquisition chain: CAC, ROI, growth marketing, lead generation, e-commerce, brand awareness, digital marketing, traffic manager, webmarketing, digital strategy.
🚀 Over 15 years of experience in marketing, both in agencies and client-side. I have strong experience in digital marketing, as well as in offline marketing.
- 2015 – present: Renault - Marketing Consultant at Renault
- 2010 – 2025: Publicis – Display/Social Trader then digital advisor on major French and international accounts
- 2008 – 2010: Live-banner – SEA Trader.
Some client examples: Renault, Warner Bros, Heineken, Blackberry, CNAMTS, Coca-Cola, Mars Chocolate, etc…
👉 Here are some examples of missions I carry out with my clients:
- Digital acquisition strategy: Marketing plan, levers, budgets, KPIs
- Management and training of a Marketing team
- Creation or advice on acquisition campaigns (SEA-Google Ads, Youtube, Facebook Ads, Instagram Ads, DSP, ...)
- Website audit + proposal for an optimized landing page project for conversion (Lead or Sale).
- Reporting Recommendations (KPIs + Google Analytics)
- Social Media Management (editorial plan and strategic recommendations)
- SEO Recommendations (semantic research, Audit and Backlinks)
💡My mission? To meet your objectives!
French
Native or bilingual
English
Fluent
Portuguese
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Renault GroupeSenior Digital Media Expert at RenaultAUTOMOBILEJune 2015 - Today (11 years)Le Plessis-Robinson, FranceSenior Digital Consultant integrated at Renault.- Advice on Renault's strategy and directions.
- Directions to take for Renault's annual digital strategy.
- Advice on tools to implement for productivity improvement.
- Studies on conversion paths and attribution models.
- Advice on the use of the internal DMP.
- Implementation and integration of CRM-PRM onboarding systems.
- Deployment of DCO strategies.
- Management and coordination of Display/Social campaigns (branding and performance) cross-devices.- Implementation of peer-to-peer and programmatic multi-platform strategies.
- Advice on strategic directions to implement for a Media campaign launch.
- Preparation of Media briefs for the Media agency.
- Campaign monitoring with the agency.
- Management and coordination of Renault and Dacia's affiliate program for business lead generation.- Challenge the program with platforms.
- Implementation of data entry robots.
- Monitoring program quality.
- Management and coordination of Social Media campaigns for business campaigns.- Implementation and monitoring of Leadad systems.
- Media agency management. - PUBLICISAccount ManagerCONSULTING AND AUDITSOctober 2014 - June 2015 (8 months)Paris, France- Implementation of multi-lever digital strategies and recommendations (Desktop and mobile Display, SEA, SEO, Social, Affiliate...)- Coordination of expert teams by digital lever (Search, Social, Display, Performance...)- Client and partner relationship management- Implementation of cross-functional projects: DMP, annual strategies, client training...- Participation in responses to client tenders: Groupe La Poste, Heineken
- PUBLICISGroup ManagerJuly 2012 - October 2014 (2 years and 3 months)Recommendation, implementation, and management of Display campaigns (ROI & Branding) for various clients.- Development of digital recommendations and media plans (Mobile, Display, digital special operations, online videos, viral campaigns...);- Purchase of advertising space and negotiation of annual agreements;- Monitoring and creation of campaign reports;- Client and partner relations. Daily management of a team of 4 media buyers. Clients: Heineken, Warner Bros, La Poste, Mars Chocolate, Blackberry, BMS, CNAMTS, Barrière Poker…
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Education
- Master, MultimediaUniversity of South Toulon Var2008Master, Multimedia
- Professional Bachelor's Degree, MultimediaUniversity of Toulon2007Licence Pro, Multimedia