Freelancer profile translated to English.
Back to original languageAbout Frédéric
Since 2006, my goal has never changed: generate clients for my clients. I support SME managers in building and managing their marketing strategy as an integrated partner with their teams, in the long term.
I started in free press. At ParuVendu, I went from sales representative to web sales trainer across 5 regions. At Geolid, I discovered Google Ads and realized I perform best when I operate the tools myself. I trained myself, first as a freelancer, then I co-founded a web agency, GooPlus.
For 10 years, I have developed a global and comprehensive vision of marketing **starting from the ground up: the field**. Understanding the company, its services or products, its customers, its prospects, I derive a strategy ranging from brand positioning, its commercial offers, the website, acquisition campaigns, to the CRM.
- Marketing Strategy & Positioning
- Brand Identity & Naming
- Web Project Management
- Google Ads & SEA
- SEO & GEO (SEMRush, Screaming Frog, Ranxplorer, neurowriter, yourtextguru, etc.)
- Tracking & Analytics (GA4 and Matomo)
- Conversion-oriented Landing Pages (Wordpress or custom development)
- Writing of specifications
Audits · Monthly retainers (1-3 days/week) · Project
English
Fluent
French
Native or bilingual
Can work on-site
Marne La Vallée (up to 50km)
Experience
- 2FExternal CMO | Freelance Consultant | Strategy, Marketing Project ManagementCONSULTING AND AUDITSMarch 2014 - Today (12 years and 5 months)Marne La Vallée, FranceExternal Marketing Director2F is first and foremost my Google Ads expert activity, launched in 2014. After 10 years co-managing a web agency and 20 years spent generating clients for SMEs, I repositioned 2F on what I actually do: an external marketing director.I integrate into my clients' companies as a true partner — not a fleeting service provider. I manage the strategy, execute part of it myself, and rely on my network of experts for the rest.
- GooPlusCo-Founder and PartnerDIGITAL AND ITNovember 2017 - March 2026 (8 years and 3 months)Marne La Vallée, FranceCo-founding and developing a digital agency specializing in natural referencing (SEO), Google Ads advertising (SEA), and WordPress website creation, serving VSEs and SMEs.Within a team of 3 partners, I managed digital acquisition strategies for clients from various sectors — consulting firms, B2B and B2C environments — ensuring both strategic consulting, operational campaign management, and performance tracking.This experience allowed me to develop a comprehensive vision of digital marketing: from organic visibility to paid conversion, including the design of performance-oriented websites.
- GEOLIDWeb Marketing ConsultantDIGITAL AND ITAugust 2012 - April 2014 (1 year and 8 months)Paris, FranceExperience in a startup environment at Geolid, an agency specializing in Google Ads advertising for franchise networks.Responsible for consulting and client relations, I assisted franchisors and franchisees from various sectors — catering, services, crafts, VSEs — in defining and monitoring their local advertising strategies on Google Ads.This role confronted me with the specific challenges of large-scale local marketing: communication consistency between the head office and points of sale, adapting messages to on-the-ground realities, and managing multi-local campaigns in budget-constrained environments.
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Education
- Continuing Google Ads TrainingBlaise&Bruno Academy2021Google Ads, Tracking, Google Analytics, RGPD
- Business School | Marketing Specialization | Work-Study ProgramESA32005
Certifications
- Google AdsGoogle2012