Freelancer profile translated to English.
Back to original languageAbout Frederic
Expert in digital strategy and deployment 👉 social media for visibility, e-reputation, recruitment, sales, customer relations, employer branding, and employee advocacy.
Want to transform your visibility, reputation, and results through social media? I can help you with strategy, training, and implementation on all social media related topics:
🎯Consulting, Strategy, and Implementation
• Development and audit of Social Media strategies (branding, social selling, employee advocacy, employer branding, recruitment, marketing, etc.)
• Community management, crisis management, e-reputation
• Management of sponsored campaigns (all social networks)
• Content creation (social media, videos, visuals, podcasts, posts, articles, etc.)
🎯Personal Branding
• Individual coaching for executives/managers/freelancers/artists/public figures
• Ghostwriter / Executive Writer on LinkedIn
🎯Social Media and AI Training
• Expert training on all social networks
• AI training for communication and social media
• Custom in-house training, in-person or remote
🎯Expert Conferences on Social Media and E-reputation
• All levels
• All fields
• Topics: Prospecting, Sales, Loyalty, Customer Service, Recruitment, Employer Branding, Employee Advocacy, Communication, Marketing, Events, Responsibility, Data Protection, Functioning, Psycho-social impacts, Responsible use, Information mastery (algorithms, fake news, disinformation, cognitive biases, AI, etc.)
📌Expert sought by media (LCI, BFMTV, RMC, C8, ...).
📌Writer for professional magazines (eMarketing.fr, Management, eCommerceMag.fr, ...).
📌Blogger (blog-ereputation.com).
📌Podcaster > #QSNTALKS
🎯Google Reviews: 5.0 ⭐⭐⭐⭐⭐
Maximize your digital impact!
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- QSN-Digital,Social Media and Influence Consulting Director – Trainer - SpeakerSeptember 2010 - Today (15 years and 11 months)Paris, FranceI support companies (large accounts, SMEs, liberal professions, associations, etc.) in implementing their social media communication across all social networks: Facebook, Instagram, Twitter/X, YouTube, LinkedIn, Pinterest, TikTok, Snapchat, etc.🎯Google Reviews: 5.0 ⭐⭐⭐⭐⭐▶️Definition of Social Media strategies (Branding, awareness, social selling, employee advocacy, employer branding, recruitment, customer relations, marketing, inbound, influence, KOL, etc.)▶️E-Reputation and Social Listening Management▶️Community Management (community animation and management, moderation, crisis management)▶️Optimization of social media management with AI, prompt engineering▶️ AI applied to communication▶️Content creation (texts, visuals, videos, podcasts, etc.)▶️Expert management of advertising campaigns (paid social) across all social networks▶️Performance tracking, results analysis, and optimization (Paid social campaigns, Owned social activities, and influence campaigns)▶️Expert Social Media Trainer: training integrated into the catalogs of training organizations (Orsys Formation, Sup de ventes, Skilmi, Scenious Lab), custom training creation on demand▶️Coaching-Support: executives/managers/liberal professions/artists/public figures▶️Ghostwriter / Executive Writer on LinkedIn▶️Expert SpeakerAs of January 1, 2025:616 trainings > 2548 people trained952 companies advised, supported, or trained51 conferencesSome client references (one-off or recurring missions):Public: Carsat, Cannes Hospital Center, CCI Paris and Hauts de Seine, Mairie du 4ème (Paris), IGN, Regional Council of Lorraine, SACEM, Voyages-SNCF.com, Pôle emploi, Ministry of Youth and Sports, ... All sectors (insurance, construction, mass retail, banking, telecoms, energy, education, transport, health, culture, ...)
- ProtegysDirector - Internet BU / Member of the Executive CommitteeBANKING AND INSURANCEJanuary 2009 - June 2009 (6 months)Paris, France- Member of Protegys Group Executive Board- Lead Direct BU (Internet P&L) for own Protegys activities & insurance company as well as partnerships (Axa, Credit mutuel,…)- Define & implement new product and web sites including all sales process- Manage new business development and partnerships- Define goals, marketing & sales strategy, and follow up on execution to improve pull through ratio and ROI- Manage web B2C sites redesign and functionalities improvements- Monitor and improve customer delivery services (including sales forces) and internet acquisition processes
- GE Money BankInternet Leader - Mortgages - Western EuropeBANKING AND INSURANCEMarch 2001 - December 2008 (7 years and 10 months)- Lead Internet P&L for mortgages and debts consolidation- Lead Internet strategy in Western Europe for international mortgages- Manage new business development and partnerships- Define goals, marketing & sales strategy, and follow up on execution to improve pull through ratio and ROI- Manage web B2C & B2B sites redesign and functionalities improvements- Monitor and improve customer delivery services and internet acquisition processes
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Education
- LawParis XII1987