Freelancer profile translated to English.
Back to original languageAbout Frederic
After:
đA DUT Mechanical Engineering đ§, (IUT Paris 13)
đA Business Schoolđ, (ISC Paris)
đA Digital School đ§, (Rocket School)
đAn entrepreneurial experience đ (lecoinfrais, connecting farmers and restaurateurs in short circuits, we didn't succeed đ„ but we learned a lot #whatdoesntkillemakespeadermefort).
đA season at the campsite đ (#covidseasonalworker#SoWeAreNotWaitingForPatrick)
đExperiences in digital agencies (Bforbiz, Anybox, CliqĂ©o, Adenlab)
đVarious experiences in different companies in different sectors (Alten, Groupe DLD,...)
With over 10 years of experience in digital (I started very early as self-taught). I apply the acquired skills to companies of all types of activities.
"Passion is an engine whose power no one measures." Pieter Aspe.
As a true digital enthusiast, I can:
â
Develop a landing page,
â
Create a mailing campaign,
â
Scrape a prospect database,
â
Debug a WordPress, Shopify, Prestashop site
â
Manage ad campaigns,
â
Analyze your KPIs,
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Do e-commerce upsell/cross-sell,
â
Do integration,
â
Do SEO and SEA,
â
Manage a product feed and drastically optimize SEA performance
â
Growth hack and Automate
And much more
"My pizza delivery guy knows how to fix satellites", Orelsan.
A true Swiss Army knife, I'm a jack-of-all-trades which allows me to be comfortable in many areas and many sectors of activity.
Trusting me means bringing additional expertise and resources to your company. But it also means bringing a synthetic, rational, and critical mind.
Proactive and reactive, I will find solutions to your problems.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- AdenlabVersatile Traffic ManagerDIGITAL AND ITSeptember 2021 - May 2022 (9 months)Paris, Franceâ Use of advertising platforms to generate Leads (Bing / Gads / Facebook Ads / Sem)đ Management of a portfolio of 12 clients in Retail and E-Commerce, small and large accountsđ Definition of digital acquisition strategy (Market, site performance, and branding audit)đ GTM Tracking (Third-party cookies) e-commerce (Woocommerce, Shopify, Prestashop)đ Analysis of conversion funnels and bug fixing (Dev / Data)đ Performance analysis and monitoring: advanced audience strategy, remarketing, recommendations, campaign launches, ad budget management, bid optimization according to set objectives.đ Generation / Management / optimization of product feeds and automation of SEA, Social Ads, and Marketplaces campaigns (Channable / Merchant center / Configuration of adapted plugins)đ Define relevant indicators and associated reporting dashboards (Data Studio)đ Manage and monitor budgetsđ Ensure the quality of service within the managed teamđ Use of SEO and WebAnalytics synergies if necessary to develop client relationships and their businessđ Operational client relationship managementđ Strategic recommendations for clients regarding products/betas, as well as cross-selling of complementary advertising leversđ RGPD compliance verification (consent mode implementation/cookie management solution),
- BforbizGrowth HackerDIGITAL AND ITSeptember 2021 - December 2021 (4 months)Massy, Franceâ Migration of B2B field sales prospecting From Scratch to digital prospecting (Initially door-to-door phone calls on very large volumes of prospects)đ Development of the acquisition strategy taking the environment into accountđ E-commerce Landing Page Developmentđ Scalable LEAD GEN strategy developmentđ Data tracking and analysisđ Targeted Mailing Campaignsđ Zoho CRM integrationđ Creation of workflows based on KPIsđAutomation and automation scenarios between different production and administrative departmentsđ Development of dematerialization for processing Leads/Contracts/Production Projects (dematerialization of B2B contract signatures and processing with email automation, dematerialization of payments)đ Prospect enrichment scraping
- QontrolGrowth HackerDEFENSE AND MILITARYSeptember 2021 - September 2021 (1 month)Paris, FranceđĄ Qontrol cybersecurity coaching đâ Digital acquisitionâ Digital Marketingâ Scrapingâ Google, LinkedIn Ads, Mailing Acquisitionâ Growth Strategy
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Education
- Digital Acquisition StrategyRocket School2021⥠Growth hacking ⥠Dev web ⥠Automation ⥠Strategie d'acquisition ⥠Acquisition SEO SEA ⥠Framework AARRR ⥠Scrapping ⥠Mailing ⥠Marketing
- Master Double Degree in Marketing Management of Information TechnologiesUniversity of Cergy Pontoise2019⥠Ătude des Big data base en Python (data minning), ⥠Supports de communications en entreprises, ⥠DĂ©veloppement Web ⥠RequĂȘtes SQL.
Certifications
- Google Ads Video Advertising CertificationGoogle2022
- Google Ads App CertificationGoogle2022