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Description

Passionate about digital and strategy, I have gained experience on four different continents.

Numerous experiences in large groups and SMEs have allowed me to validate my skills.

Expertise:

Digital project management, digital marketing, digital direction, business plan, commercial and marketing strategy.

Entrepreneur:

Canteen restaurants, traditional restaurants, Fast-Good, Fast-Food, Cafeteria, Tea Room, solidarity tourism agency, product export.

Field:

Digital transformation of companies, digital projects, digital marketing.

My skills:

▪ Frame and manage a digital project / Manage a digital project, Develop a technological solution

▪ Design and deploy a digital marketing strategy from A to Z (webmarketing, SEO, website redesign, etc.)

▪ Drive change and support innovation

▪ Write functional specifications and user stories (Agile SCRUM method)

▪ Define the commercial conquest strategy: Business plan, market segmentation, product lines, logistics

Management of multicultural teams of up to 100 people.

Sectors of activity:

 Real estate

 Telecommunications and Media

 Gastronomy (collective catering, traditional restaurant, fast-good, fast-food, cafeteria)

 Stationery manufacturing

 Tourism

My strengths:

Expert in Latin American and Asian culture (12 years abroad), I leverage my various abilities to establish your structure or project in these markets.

At your disposal and ready to listen during our next meeting.

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Chinese
Conversational
Japanese
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

Altarea
Digital Manager
REAL ESTATE
April 2022 - January 2023 (9 months)
Paris, France
• Implementation of a lead capture strategy
• Deployment of lead acquisition actions (internal & external)
• Manage the creation, implementation, and monitoring of new digital media in a multi-channel environment (B2C / B2B)
• Creation of email campaigns, landing pages, invitations, and flyers for commercial events
• Support the optimization of website content
• Participate in improving website visibility: traffic acquisition and SEO
• Deploy an animation plan (editorial content, etc.) across various digital media
• Create new online exchange spaces: discussion forums, blogs, community management on social networks
• Manage marketing campaign execution: programming, planning & monitoring of actions
• Measure the impact and effectiveness of deployed means (Indicators, ROI, Impacts)
• Technological, strategic, and market research monitoring
• Management of external partnerships and contract negotiation (partnership management and contract monitoring)
Webmarketing Strategy Webmarketing Webmarketing Consultant Brand Content
Secuaz
Chief Digital Officer
CONSULTING AND AUDITS
September 2017 - December 2021 (4 years and 3 months)
Paris, France
▪ Branding strategy, brand identity, packaging, logo, graphic charter, etc.
▪ Conduct company and market diagnostics, cyclical digital benchmarking
▪ Define SMART objectives for the digital solution, identify and track KPIs
▪ Manage projects for websites, e-commerce, applications, ERP, CRM, etc.
▪ Develop and implement the digital strategy
▪ Define and manage the action plan to deploy this digital and marketing strategy
▪ Definition and monitoring of the strategic roadmap
▪ Functional and technological watch
▪ Responsible for specifications, framing note, feasibility study, risk analysis, etc.
▪ Consideration of UX design in technological solutions / Creation of interfaces that meet UX needs
▪ Management of internal and external teams (partners)
▪ Implementation of tools to improve user experience
▪ Lead functional design, in collaboration with the client and UX/UI design teams.
▪ Acceptance testing of developments and project management until launch and post-launch (warranty, maintenance)
▪ Coordination and monitoring of creative and technical teams
▪ Schedule management and budget development and monitoring
▪ Client follow-up and support
▪ Activation of online levers (web, social media, emailing, etc.) and webmarketing tools
▪ Responsible for writing and implementing the SEO strategy
▪ Content writing based on a brief
▪ Monitoring and reporting of website performance
▪ Support complete transformation program cycles (milestone, cost, etc. adherence),
▪ Creation of video content (drone, action, and standard)
Web Project Management Branding Digital Transformation Webmarketing Strategy Agile Method Project Management Scrum SEO Specifications Document Trello
Solutions Gastronomiques Intégrales SAC
Sales Director
RESTAURANTS AND FOOD SERVICE
November 2015 - March 2020 (4 years and 4 months)
Commercialization of services in collective catering and catering.
Sales Management:
Revenue from €10,000 in 2015 to over €1,110,000 in 2019.
Updating sales strategies and training sales teams.
Supervision of key account negotiations.
Development of the client portfolio – 2016 first collective restaurant, 2019 eight restaurants.
Design and implementation of new kitchens and innovative catering concepts.
In 2016, 300 meals per day, evolving in 2020 to 4500 meals per day.

Profitability +2.5% to 5% per year:
Renegotiation of contracts and turnaround of struggling units.
Optimization of productivity and reduction of operating costs (material costs, etc.).
Development of proactive management.

Budget Policy and Management:
Development of budget policy, budget monitoring, and invoicing.

Personnel Management (team of 100 multicultural employees):
Recruitment, training, and skill development of new teams for kitchen, customer service, stock management, purchasing and logistics, accounting, finance.
Performance evaluation, training plans, and bonuses for teams.
Contract monitoring, compensation, training, and disciplinary actions.
Business Strategy Sales Strategy Positioning Strategy Team Management Negotiation Project Management Management Control Budget Strategy Customer Loyalty Customer Service

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Signup to reveal

Master in International Business
IUP Evry
2005
Stratégie Commerciale, Spécialisée marchés asiatiques
MBA Chief Digital Officer
HETIC
2022
Identifier les compétences et outils nécessaires au développement d'une stratégie digitale Concevoir et déployer une stratégie de marketing digital de A à Z Gérer un projet digital Conduire le changement et accompagner l’innovation Elaborer une solution technologique et maîtriser les langages de programmation associés

Frédéric D.

Digital Project Manager - CDO

About Frédéric

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