About Frederic
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- RISTRETTO COMMUNICATIONSSenior Marketing & Communications ConsultantCONSULTING AND AUDITSFebruary 2021 - Today (5 years and 6 months)Lyon, FranceRISTRETTO COMMUNICATIONS supports companies in implementing marketing and communication strategies to accelerate their growth:> Translating company challenges into a strategic marketing and communication vision> Branding, brand image & awareness> Digital transformation & customer experience> Development of sales support solutions
- Domo ChemicalsHead of Brand, Marketing and Innovation CommunicationsCHEMICALFebruary 2020 - February 2021 (1 year)Lyon, FranceFollowing the acquisition of Solvay's Polyamide business by Domo Chemicals, ensure the transition and integration of the external communication strategy within the new scope:- Review of brand positioning and architecture- Internal and external promotion of Technyl- Support for the market team in revising product and service offerings- Integration into the Domo portfolio
- SOLVAYHead of Brand, Marketing and Innovation CommunicationsCHEMICALJanuary 2016 - January 2020 (4 years)Lyon, FranceFor Solvay's Polyamide business, digitize the brand portfolio, work on its visibility and awareness. Build and deploy the strategic communication roadmap for the Automotive, Consumer & Electronics, and Innovation markets. Prepare the integration of the GBU with a new player.Key responsibilities:> Define and implement the branding strategy for the brand portfolio> Build and manage the Technyl® brand digitalization roadmap (multi-channel approach, SEM, UX, KPIs)> Establish the communication plan for market teams> Support internal and external communication for the innovation department> Ensure the launch of new products and the service platform> As part of the business acquisition, prepare the integration of communication processesKey achievements:> Creation of a Technyl® ambassador network: Employees involved in brand evolution> Digital: Website traffic x20 (2015-2020), LinkedIn (+10% followers/month, engagement ~7%), Twitter (+3000 followers)> Brand manager for events: Kunststoffe, Chinaplas, Feiplatics, Fakuma, Domotex> 3D modeling of superheroes, Technyl® Xperience commercial application, mobile gameThe Polyamides GBU is a leader in polyamide-based plastic solutions - 2500 employees - Turnover of €1.5 billion
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Education
- Master 2 Design and Quality ManagementIAE FRANCE - University Schools of Management2002Comprendre et savoir activer les ressorts qui font de la qualité et du design des marqueurs de performance en entreprise. > Qualité : mise en place d'une démarche qualité, outils, audits, management opérationnel > Design : management du design, design et technologies, histoire du design > Connaissance de l'entreprise : marketing, gestion de projets, innovation, stratégie d'entreprise, analyse comptable
- Master 1 Industrial Systems EngineeringUniversité Via Domitia2001Mathématiques et calcul scientifique, Informatique, Automatique, Thermodynamique, Génie des procédés, Mécanique des milieux continus, Matériaux, Culture Industrielle (économie, gestion, qualité, coaching, organisation, communication, applications industrielles), Travaux d'Etude et de Recherche.