Freelancer profile translated to English.

Description

Digital strategy consultant, I help companies design and optimize digital experiences built to be found, understood, and chosen.

I work at the intersection of 3 dimensions:

— Digital Strategy

Objectives, audiences, journeys, content, technological choices, conversion, and post-visit actions.

— UX & Editorial

Information structuring, content readability, consistency with brand assets and marketing/communication objectives.

— SEO / GEO

Organic visibility, content structuring, understanding by search engines, and presence in AI response engines.

My historical foundation is SEO. I was already optimizing sites for AltaVista and Google in 1998, even before I knew it would become a profession. Today, I extend this expertise to GEO — Generative Engine Optimization. The challenge is no longer just to be visible in Google, but also to be understood, cited, and recommended in AI response engines, assistants, and conversational environments.

I primarily work on B2B, corporate, industrial, or complex subjects, when digital projects require strategic vision, editorial rigor, a deep understanding of SEO/GEO, and coordination with marketing, business, design, IT, and management teams.

What I bring is not a service focused solely on SEO or GEO, but senior, transversal, and operational digital expertise: strategic reinforcement capable of framing issues, challenging choices, and converging strategy, visibility, user experience, and business impact.

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Remote only

Primarily works remotely

.becoming (Grenade & Sparks / Lesgosses)
Digital Director
DIGITAL AND IT
April 2016 - March 2020 (3 years and 11 months)
Paris, France
Managed the agency's digital expertise, including internal skill development, digitalization of processes, strategic consulting for clients (design of digital ecosystems and websites/applications, then SEO/Relationship Marketing/Social Media strategies), business development (brief taking, recommendation, and presentation), and technical expertise (tool selection, specs, vendor selection, and management).

Managed 15 people, partner and member of the executive committee.

Main clients: Orano (formerly AREVA), SNCF Transilien, Francine, Orange, Sosh, Total, Compagnie des Alpes, Diaego, Terraillon, Vinci, Printemps, Grandvision, Régilait, ...
Communication Strategy Web Marketing Strategy Team Management Consulting Response to Tenders Digital Communication Branding Technical Specifications Storytelling Strategic Planning
Uisuki.com
Co-founder / E-commerce Director
E-COMMERCE
July 2013 - Today (13 years)
Garches, France
Co-founder and manager of an online store exclusively dedicated to Japanese liquors, a specialist in Japanese whisky and sake since 2013. Relaunched in mid-2021, the store now offers over 300 items from the best Japanese liquors, stocked in France and shipped within 24 to 48 hours throughout France and Europe.

In addition to the strategic and operational management of the company, I am specifically responsible for the functional and graphical design of the site, its SEO optimization, and the entire customer acquisition strategy and ROI optimization.
E-commerce SEO CRM UI/UX Social Media ROI Prestashop Brand Content Traffic Acquisition
Rezoactif
Co-founder / Associate Director
DIGITAL AND IT
February 2006 - December 2016 (10 years and 11 months)
Paris, France
Founded a digital agency focused on SEO challenges, which became a subsidiary of Grenade & Sparks in 2011 and was fully integrated in 2017. SEO consultant and expert within the structure.

Main clients: Danone, Dalloz, Bricolex, Distriboissons, TF1, Saint Gobain, ...
Consulting SEO SEO Audit SEO Writing Google Analytics Digital Communication Project Management Web Design Business Creation Business Strategy