Freelancer profile translated to English.
Back to original languageAbout Frédéric
My action for your business: I measure and streamline your content to make it effective.
How?
1 By determining, with you and during our first meeting, an objective
2 By then answering a fundamental question: is this objective achievable and realistic? At this stage, I study your market, but also your resources, both digital and human.
3 By proposing a content strategy as close as possible to the set objective, associated with a budget and an organization.
4 By supporting you in implementing the strategy, through an editorial charter and, if necessary, training (my company is a training organization and I am a France Num activator)
5 By finally evolving actions during monthly steering committees, which rely heavily on web analytics.
This pragmatic approach opens the way to many other benefits, particularly in the field of management. If all this interests you, contact me!
German
Basic
English
Fluent
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Bibost (up to 30km)
Experience
- GEOLIDHead of Communication, Content and Social MediaSOFTWARE PUBLISHINGJune 2018 - November 2018 (6 months)Lyon, FranceE-reputation strategy designEvent strategyPress relationsParticipation in setting up automation scenariosProject management (SaaS platform modules)Product management (pricing, sales training)Internal communication (HR)
- Agence MayflowerEditorial and SEO ConsultantCONSULTING AND AUDITSFebruary 2017 - June 2018 (1 year and 4 months)Lyon, FranceApicil external communication: editorial strategy 2018Apicil marketing: editorial strategy 2017Tubesca-Comabi: social media strategy and editorial 2017 & 2018Essilor Sun Solution: online editorial strategy & SEO optimizationKamstrup (Denmark): online editorial strategy & SEO optimizationSocial media training, streamlining production, organizing production
- M6WebSEO Project ManagerPRESS AND MEDIAOctober 2016 - December 2016 (2 months)Lyon, FranceWeb Project ManagementEditorial RoadmapLead acquisition strategyManagement of external writers
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Education
- Executive Master in Digital Project ManagementECEMA Lyon2018- Définir une stratégie de digital marketing - Coordonner, assurer et contrôler les activités d'un projet digital - Définir et planifier les activités, maîtriser l'échéancier, identifier et gérer les risques du projet - Analyser et maîtriser les performances du projet digital, maîtriser les coûts - Recruter, animer et piloter l'équipe projet - Assurer l'engagement de toutes les parties intéressées ou affectées par le projet
- DEA Experimental Physics of Atoms and MoleculesUniversité Paris VI2003
Certifications
- Web Video Shooting and EditingINA2012
- Designing InfographicsWeDoData2014