Freelancer profile translated to English.

Description

Business Analyst specializing in local market research and trade area analysis for commercial real estate projects.

I help companies and retail chains quickly validate or invalidate a location through clear and actionable local market research, trade area analysis, and GIS mapping.

Over 500 location studies completed (France & international).

Hesitating about a location?

Need to decide quickly with little reliable local data?

Need an external opinion before investing?

I provide:

- Local market research (INSEE, traffic, competition, purchasing power)

- Trade area analysis

- GIS mapping (QGIS)

- GO / NO GO decision support

Deliverables provided:

- Clear and concise PDF report

- Annotated maps (areas, competition, traffic)

- Operational recommendation (open / abandon / adjust)

Former market research officer at Carrefour (10 years)Interventions for brands, franchisees, investors

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Salon-de-Provence (up to 50km)

SYNERGIM
Commercial Location Consultant
CONSULTING AND AUDITS
January 2024 - Today (2 years and 5 months)
Salon-de-Provence, France
Business Analyst specializing in local market research and trade area analysis for commercial real estate projects.

Specialist in point-of-sale development, I assist retail and service companies in establishing themselves in the ideal location to secure their long-term growth.
From finding the optimal location to targeted land prospecting, I intervene at every stage of the commercial location process to optimize investments and ensure the profitability of points of sale.
Commercial location Trade area analysis Distribution network Competitive Analysis Market Research
FRANPRIX
Head of Expansion Southeast
RETAIL (SMALL BUSINESS)
January 2021 - January 2023 (2 years)
Marseille, France
Manager of a team of 3 expansion officers in the Mediterranean region.
Validation of premises meeting the brand's needs.
Feasibility study of expansion projects.
Presentation of files to the expansion committee for validation.
Coordination of cross-functional teams (franchise, technical, legal, management)
Support for franchisees in mastering each stage of point-of-sale opening.
Guarantee of relations and negotiations with landlords and co-ownerships to secure the signing of the final lease.
Achievements: 27 supermarkets created in the South region.
LIDL
Real Estate Development Manager
RETAIL (SMALL BUSINESS)
January 2017 - January 2021 (4 years)
13790 Rousset, France
Land search to meet the needs of store portfolio transformation (asset modernization).
Economic and land watch.
Annual update of the asset portfolio.
Preparation of investment files for validation.
Negotiation and drafting of LOIs for land acquisition.
Coordination of cross-functional teams (technical and project management).
Preparation of CDAC files
Marketing of vacant assets after transfer.