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Frederic BlachonFB

Frederic Blachon

Expert 🚀 Marketing Sales & Analytics⚡ Certified

€790/day
Lyon, FR
8-15 years
Lead Generation
CRM
Salesforce
marketing automation
Sales enablement

Average response time: 2 hours

Freelancer profile translated to English.
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About Frederic

📈 Are you looking for the rightdigital cocktailto boost your marketing and sales teams?
📈 Are you looking for the5-legged sheepto get concrete results in this mix of team training and optimization of your processes and tools?

_*Digital Cocktail_:triple expertise
✅ technical: multiple certifications
✅ business: 12 years of marketing/sales expertise
✅ transformation: reshapes your organizations and processes


I have been a consultant for over 15 years, with more than 30 complex projects in international environments or fast-growing startups. I have held positions as technical architect, project manager and then digital expert.

📝 MY AREAS OF INTERVENTION:
  • Generate leads/prospects and revenue through digital levers
  • Frame and define your marketing and sales strategy in the digital world
  • Conduct workshops to define your needs and roadmap
  • Evaluate and negotiate your purchases of solutions and IT partners
  • Business Analyst / Project Manager
  • Manage the implementation of your technical solutions and projects
  • Train your teams (onboarding, playbook)

đŸ–Šïž MY FAVORITE TOPICS:
  • B2B marketing/sales alignment from acquisition to closing
  • Sales Engagement / Enablement, Social Selling
  • Lead Generation / Demand Generation
  • Nurturing / Inbound-Outbound Marketing / Content Marketing
  • Customer journey / Buyer persona / Customer paths / ABM
  • DPO, GDPR/RGPD, Preference Center
  • Data Enrichment (ZoomInfo, Linkedin...)
  • Data analyst / CRM Analytics
  • AI AgentForce & Automation (Salesforce Flows)
  • Certified Marketing Automation + CRM (Salesforce, Hubspot, Marketo, Pardot, Marketing Cloud Advertising, Active Campaign)
  • Salesforce, Marketo, Lemlist, Salesloft, Chili Piper, Calendly, Linkedin Sales Navigator Partner

☑ MY ASSETS:
  • Double technical and business training: engineer + MBA
  • Experienced agile consultant and project manager
  • Approved trainer

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km), Paris (up to 20km), GenĂšve (up to 20km), Marseille (up to 20km), Montpellier (up to 20km)

Experience

  • Startup et PME Ă  forte croissance : Exotec, JobTeaser...
    Consultant - CDO/CMO interim
    SOFTWARE PUBLISHING
    July 2018 - Today (8 years and 1 month)
    I support startups or SMEs in strong growth across the entire marketing/sales funnel
    - Lead Generation
    - Engagement / Nurturing / Content Marketing / Automation
    - Qualification / Lead Cycle
    - Social Selling / CRM Optimization
    - Reporting and Performance Measurement (ROI)

    I advise on technological choices and solutions to implement from the selection of a panel to implementation (analysis of the existing, strategic recommendations, assistance with choice and operational implementation).

    I also work as interim CDO/CMO to train and coach operational teams or support managers in their growth.
    Webmarketing Strategy IT Strategy Lead Generation Coaching Training CRM Inbound marketing
  • Becton Dickinson
    Lead/Demand Generation, Marketing Automation and CRM integration Consulting
    MEDICAL
    January 2017 - Today (9 years and 7 months)
    Grenoble, France
    Consulting to the Marcom center of excellence of BD Europe:
    - lead/demand generation strategy
    - Marketing automation
    - CRM integration

    - Facilitation of workshops on strategic development
    - Team training
    - Expertise and advice on acquisition, traffic, nurturing, emailing campaigns, lead paths and transfer to sales
    - Integration of Marketo, Salesforce, Google and various cloud Marketing solutions (event management...)
    Inbound marketing CRM Salesforce Content marketing Email marketing Marketing study Feasibility study Traffic acquisition Needs assessment LinkedIn Marketing Social networks
  • Barco
    Demand Generation Consultant
    TECH
    April 2017 - October 2017 (7 months)
    Bruxelles, Belgium
    *Roles:*
    • Conducting the migration from SilverPop to Marketo with strong IT integration (SAP, SiteCore)
    *Example of results:*
    • Effective migration, training of Marketing teams internationally, design and implementation of complex multi-channel campaigns (social networks + event + emails) with advanced nurturing
    Marketo Email marketing Inbound marketing Content marketing Project management Social networks Webmarketing training LinkedIn
Check out Frederic's experience

Recommendations

Glen J.GJ
CM
Frederic NiederbergerFN
Glen J. and 2 other people have recommended Frederic

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Education

  • Executive MBA
    EM Lyon
    2012
    Master in Business Administration Le MBA complĂšte mes expĂ©riences variĂ©es issues du conseil IT. Il apporte une vision stratĂ©gique des mĂ©tiers de l’entreprise en fournissant une « boite Ă  outils » exhaustive et opĂ©rationnelle (finance, marketing, opĂ©rations, management, droits
). Ma spĂ©cialisation s'est sur le dĂ©veloppement de l'innovation.
  • IT Engineer
    Polytech Paris-Sud (Engineering School of the Faculty of Orsay)
    1998
    Nomination du mĂ©moire de fin d’étude « Perspectives d’Internet »

Certifications

Frederic's certifications are only visible to Malt Community members

Skill set

Inbound marketing
Webmarketing Strategy
Commercial Strategy
Commercial
Pardot
Business development
Growth hacking
Customer Journey
Innovation
Company Strategy
Change management
Start-up
Business model
Coaching
Marketing Intelligence
Agile method
Cloud computing
Advice
SAAS
Project management
Web project management
Team management
Emailing
Email marketing
Lead Scoring
Marketing Sales Alignment
LinkedIn
Automation
RGPD
GDPR
Marketo
ActiveCampaign
calendly
Salesforce Flow
sales automation
email automation
Lead Generation · Business-to-Business (BtoB) · Commercial prospecting · Cold call - SDR -BDR
B2B Lead Generation
Demand Generation
Data analysis
CRM Analytics
MCAE
Flow
Marketing/sales alignment
IT Strategy
Training
Content marketing
Marketing study
Feasibility study
Traffic acquisition
Needs assessment
LinkedIn Marketing
Social networks
Webmarketing training
Web integration
Technical project management
Product design

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