Freelancer profile translated to English.
Back to original languageAbout Frederic
Strategic and operational marketing for growth
More than 20 years of experience in marketing and communication agencies, notably in the Publicis and WPP Groups
Consulting lead for numerous top French and international advertisers
Management of consulting and expert teams
Expert in digital marketing (organic & paid)
Cross-channel customer acquisition and business development
On and off media strategies and buying
Content and interface production
Management of expert resources (production, creation, media, data)
Main agency experiences:
Since 21: Faster Stronger, Founder
2016-20: GroupM-WPP, Associate Director
2014-16: Publicis Content, Deputy Managing Director
2011-14: Performics, Associate Director
2007-11: Nextedia, Consulting Director
Dozens of supported advertisers:
Industry and CPG: Total, L’Oréal, Nestlé,
Banking & Insurance: MAAF, Aviva, Cetelem, Caisse d’Epargne
Retail: Ikea, Intermarché, Netto
Luxury: LVMH, Richemont, Swatch Group, SMCP
Entertainment: Universal, TF1, PMU, Lagardère
Travel: Disneyland, Transavia, Opodo, SNCF
Education: Paris School of Business, Studi
Pure players: Vente Privée, Oscaro, Allopneus
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- SNCFMedia Consultant - AMOA RFP Media AgencyTRANSPORTATIONJuly 2023 - January 2024 (7 months)
- Diagnosis of the Group's organization and collaboration with the contracted agency
- Recommendation of a new model to address the digital transformation and business objectives desired by the Group
- Drafting of specifications, scoring grids and related documentation for the RFI and RFP
- Participation in agency exchanges and presentations
- STUDIAcquisition Director - Interim ManagementEDUCATION AND E-LEARNINGDecember 2022 - July 2023 (7 months)Paris, FranceManagement of acquisition for a Scale-Up, French leader in online training
- Definition and monitoring of lead acquisition objectives with the Sales teams
- Upgrading of the data, measurement, reporting and decision-making stack
- Optimization of the interface between acquisition channels, the PRM/CRM program and Salesforce
- Implementation of an up-sell and cross-sell action plan
- Coordination and monitoring of expert teams in agencies (SEO, SEA, SMA, affiliation, partnerships)
- Project management of the design and production of owned and paid creative assets
> Results: 1,500 qualified leads per day on average - +15% ROI - PSB Paris School of BusinessMarketing and Communication Director - Interim ManagementEDUCATION AND E-LEARNINGNovember 2021 - June 2022 (8 months)Paris, FranceManagement of the School's Marketing and Communication department
- Management of a team of 7 people
- Mid-year resumption of recruitment actions for new students (SEA, Social, e-mailing, CRO, events…)
- Definition of the strategy for the year 22-23, planning of actions
- Design with a team of creatives of the new communication platform (re-lifting of the graphic charter and advertising concept)
- Management of content production (photo and video) and communication materials (DOOH / Social / display advertisements, e-mails, brochures, flyers)
- Organization of an internal content production studio
- Partnerships and media buying
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Education
- Master II Marketing and AdvertisingINSEEC1994