Frédéric Bedeau

I ❤️ Product

I collaborate with my clients by providing UX and UI solutions for building their MVP, I help them scale by transforming their product, or I support their acceleration in feature evolution. Sometimes all three.

Love brand Objective 😎

I create strong brands and enjoy supporting their deployment. From the tone of voice to the email signature and packaging, I always think about visual identity globally to make brands live long-term.

Over 15 years of experience 👴🏼 that's a lot of expertise ;)

Beyond the core of my activity, I also support my clients in insight research and their transformation into creative leaps, the development of creative strategies, the design and execution of communication campaigns in teams with Art Directors, editorial design, information design, supervision of shootings and commercials...

The paths may vary, but I have 3 drivers:

✅ Creativity in service of the user: I don't think creating a product requires reinventing the wheel every time. User experience should adapt to usage, not the other way around, in most cases. Besides, it has never stifled creativity or personalization.

✅ Empathy: In creating products that users love, it's the basis for excellent discussions and often leads to initial solutions. It's one of my strengths. I can easily put myself in others' shoes and understand their problems and encountered situations.

✅ Collaborative work and transparency: Throughout my years in agencies, I've collaborated with many profiles. I am convinced that collective intelligence leads to the best results #AloneWeGoFasterTogetherWeGoFurther

I therefore design all my projects with flexibility, thinking about the collaborators of the next step (👋 the devs).