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Frédéric AloryFA

Frédéric Alory

Outsourced Sales Director

€900/day
Bordeaux, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Frédéric

With a degree from a Business School (ISG Paris), supplemented throughout my career by MBA sessions at HEC, IMD Lausanne, and Montpellier Business School in 2021, my 36 years of sales and marketing activities, primarily in B2B, have inevitably exposed me to numerous sales situations similar to yours.

Commitment, pragmatism, customer listening, teamwork, kindness, and stress management are part of my DNA, for optimal integration within your teams.

Having held positions such as Sales Director, Regional Director, Subsidiary Director, or France Sales Director within various organizations, I can bring a fresh perspective and implement the necessary structuring and management for your sales organization.

With a single objective: to ensure the commercial development of your company, in line with the jointly defined roadmap.
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Can work on-site
Bordeaux (up to 50km)

Experience

  • Bras Droit des Dirigeants
    Outsourced Part-Time Sales Director - Manager of the BDDD Gironde Regional Agency
    January 2022 - Today (4 years and 5 months)
    Gironde, France
    I assist TPE/SME/Startup leaders to help them optimize their sales strategy and boost their sales and margins. Beyond the mandatory steps of diagnosis, sales strategy definition, and its translation into a Sales Action Plan, the specificity of Bras Droit des Dirigeants, the leading French network for providing experienced executives on a part-time basis, is to operationally manage the company's sales activity over time (generally 1 year or more) and manage sales staff like a true Sales Director but on a part-time basis (e.g., 1 day per week). This is an ideal solution for SMEs or startups that do not have the means or the need for a full-time Sales Director and to whom we bring a new and supportive perspective.
  • Air France-KLM
    Customer Experience Director - Air France KLM Alliances
    November 2019 - January 2022 (2 years and 2 months)
    Paris, France
    Responsible for providing our Air France KLM customers with a travel experience as close as possible to our standards when they travel on a codeshare basis (i.e., with an Air France or KLM ticket and flight number) on one of our 70 partner airlines, and vice versa. Through the progressive alignment of our procedures and the interconnection of our systems, whether on a bilateral basis or within the framework of our global SkyTeam Alliance. Since the onset of Covid in February 2020, a significant portion of our work has been dedicated to ensuring our customers and those of our partner airlines are as well-informed as possible, through dedicated tools and communications, about the constraints and formalities related to their travel in this new crisis context.
  • Air France-KLM
    Regional Director Nouvelle Aquitaine
    October 2016 - September 2019 (2 years and 11 months)
    14 Rue François de Sourdis, 33000 Bordeaux, France
    In charge of Air France KLM's interests for the 12 departments and 9 airports based in Nouvelle Aquitaine. Management of a multidisciplinary team of 100 people across 4 sites. Turnover of €150 million. Better than expected resilience to the arrival of the high-speed train in July 2017 and exceeded sales targets for high-contribution long-haul flights.

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Education

  • Master in Strategy and Business Development, Corporate, Commercial and Marketing Strategy / Business Development / Lean and Agile Projects
    Montpellier Business School
    2021
    Master en Stratégie et Business Développement, Stratégie d'entreprise, commerciale et marketing / Développement commercial / Projets Lean et Agile
  • Executive MBA for Air France KLM Executives, Corporate Strategy
    IMD (International Institute for Management Development) - Business Programs
    2008
    Executive MBA pour Cadres dirigeants Air France KLM, Stratégie d'entreprise

Skill set (17)

Categories

  • Other