Freddy Arramy

I help you make the most of your customer data, particularly the browsing data of internet users when they visit your website. To do this, I am involved in the entire value chain of web analysis:

<-- Tracking --> Implementation of TMS, writing/auditing of tracking plans, and optimization of the datalayer through data enrichment.

<-- Analytics --> Planning and configuration of Analytics consoles (and configuration) as well as analysis, writing, and presentation of business-oriented optimizations.

<-- Ads --> Implementation of media tags, audience enrichment, on/offline data reconciliation, and implementation of attribution models.

<-- Data Visualization --> Implementation of multi-source reporting & dashboards, automation of recurring data processing (via VBA) and also more ad-hoc data processing (using R and Python).

I help you take (or retake) control of your data and your audiences to transform them into commercial opportunities. Beyond the purely digital aspect, my professional experiences allow me to intervene more globally in understanding consumers through qualitative and quantitative analyses.