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Freddy Alexander Serna KamFA

Freddy Alexander Serna Kam

Scrum Master / Agile Consultant

€200/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Freddy Alexander

Systems Engineer graduate with over 20 years of experience in IT projects and 9 years as a Scrum Master leading agile teams in sectors such as insurance, construction, consulting, and technology.

I have worked in organizations like Rimac Seguros, Graña y Montero, and other companies, guiding teams towards continuous delivery, flow optimization, and reduction of organizational impediments. I specialize in Scrum, Kanban, Systems Thinking, Management 3.0, Agile Team Facilitation, and Adaptive Org Design, with a practical, human-centered, and results-oriented approach.

I apply agile metrics such as Lead Time, Throughput, Cycle Time, WIP, and CFD to drive data-based decisions and improve team performance. I work closely with Product Owners and stakeholders to achieve clarity, value-based prioritization, and predictable deliveries.

I am seeking opportunities to contribute my experience in practical agility, advanced facilitation, and team evolution towards adaptive organizational models.
  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Rimac Seguros y Reaseguros
    Agile Team Coach
    BANKING AND INSURANCE
    November 2019 - Today (6 years and 9 months)
    Lima, Peru
    - Led multi-project Scrum teams in digital transformation initiatives.
    - Implemented agile metrics (Lead Time, Cycle Time, Throughput, WIP, CFD) to improve decision-making.
    - Reduced blockages and impediments by 30% through active coordination with internal areas.
    - Worked directly with POs on backlog refinement, value-based prioritization, and delivery clarity.
    - Advanced facilitation of ceremonies and dynamics for high-performance teams.
    Agile Method Scrum Master Agile Project Management Agile Methodologies Agile Scrum
  • Grupo Graña y Montero
    Agile Transformation Lead
    CIVIL ENGINEERING
    April 2019 - October 2019 (6 months)
    Lima, Peru
    - Supported construction and IT project teams in their adoption of agile methodologies.
    - Generated improvements in visibility and flow using Kanban boards of actual work.
    - Implemented retrospectives focused on concrete actions that improved team performance by 25%.
    - Coordinated with PMO and cross-functional areas to align hybrid practices (agile + predictable).
    Kanban Agile Project Management Agile Methodologies Professional Scrum Master Scrum
  • SCOTIABANK
    Agile Team Facilitator
    BANKING AND INSURANCE
    October 2018 - March 2019 (5 months)
    Lima, Peru
    - Supported the delivery of profitable digital products for marketing and channels.

    - Advanced facilitation between UX, core, and channel teams.
    Digital Transformation Team Management Agile Method Agile Methodologies Scrum Master

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Education

  • Management in Innovation and Digital Transformation
    Florida International University
    2019
    Gerencia en Innovación y Transformación Digital
  • Diploma, Project Management.
    Universidad ESAN
    2016
    Diplomatura, Gerencia de Proyectos.

Skill set

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