Franz Schumann-Halder

As an interim manager with over 20 years of experience, I support corporations, agencies, startups, and SMEs in managing complex large-scale projects, digital transformations, and international go-to-market strategies. At the intersection of marketing, digitalization, CRM, and sales, I ensure reliable delivery and consistently optimize budgets for ROI. My core competencies lie in project and account management, the confident leadership of interdisciplinary teams, and proactive stakeholder management within complex matrix organizations. I cover the entire spectrum from strategic conception of high-reach digital, social media, and cross-media campaigns to performance marketing, as well as operational implementation and process optimization.

Through my many years of work in highly regulated markets and dynamic industries, I am intimately familiar with specific compliance requirements, fast cycles, and relevant KPIs. My references include well-known market leaders from Pharma & Healthcare, Automotive, Retail, FMCG, and Media, including brands and companies such as BMW, ALDI, GlaxoSmithKline, REWE, Sky, ProSiebenSat.1, PAYBACK, NISSAN, Beiersdorf, Avon, ARAG, DocCheck, Takeda, STADA, and Ravensburger, as well as leading agencies like Omnicom, Publicis, Digitas, McCann, Zenithmedia, or Heye.

My freelance work is my 100% priority. I owe my understanding of the client side, as well as the agency and corporate world, to my solid background as a founder. I built and managed the e-commerce fashion label ZOHUS from scratch, both operationally and strategically, until its successful conclusion in December 2025 – an experience from which my clients now directly benefit through my strong entrepreneurial thinking and budget efficiency.