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Malt Strategy
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Malt Tech Trends 2026
Tobias SchmidtTS

Tobias Schmidt

Product Designer, Product Design Engineer

€700/day
Berlin, DE
8-15 years
Product Development
Generative AI
Automation
User Experience Design
Product design

Average response time: 1 hour

Freelancer profile translated to English.
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About Tobias

I help startups, SaaS teams, and companies to structure digital products more clearly, make them more usable, and bring them to implementation faster.

Whether it's a website relaunch, MVP, SaaS platform, UX/UI optimization, design system, or AI-powered product development: I combine business, product design, UX/UI design, brand design, and technical implementation into solutions that not only look good but go live and are used.

Typical projects I undertake:

• UX/UI design for web apps, platforms, and digital products
• Product design from idea to usable MVP
• Website and brand relaunches with clear positioning
• Structuring digital business models and product logic
• Customer journey analysis and optimization
• Design systems, UI components, and consistent product interfaces
• Frontend development with Vue, Nuxt, HTML, SCSS, and TypeScript
• AI-powered workflows, prototyping, and product development
• Consulting at the intersection of business, UX, and technology

My advantage:I don't just think in screens, but in systems.

With my background in Business Informatics, Product Development, UX, and technical implementation, I can support projects end-to-end. I understand business goals, user needs, technical feasibility, and clean implementation. This results not in beautiful concepts for the drawer, but in digital products that function, grow, and can be further developed.

I particularly enjoy working with teams who want to turn an idea, an existing product, or an unclear digital setup into something tangible: clearer, more usable, more scalable, and more marketable.

My focus is on clarity, impact, and implementation.

No slide acrobatics. No agency theater. Just product work that goes live.
Digital and IT Services
Education Companies
Education Systems, Research, and Universities
Health and Wellness
Public Sector

  • German

    Native or bilingual

  • English

    Conversational

Can work on-site
Berlin (up to 40km)

Experience

  • Start-up client (anonymised)
    EducAlt, B2B development platform for the EU AI Act, AI compliance and AI applications
    EDUCATION AND E-LEARNING
    March 2026 - Today (5 months)
    Berlin, Germany

    Role

    Product Lead / Engineer / Designer

    Project context

    AI-first B2B platform for professional development and compliance topics relating to AI. The product is being built from the outset within a framework comprising product strategy, technical foundation, learning logic and AI-supported delivery.

    My contribution

    • Product strategy, database schema, product concept, user flows and UX/UI.
    • Co-development of the technical foundation and front-end in collaboration with a Senior Developer / Head of AI.
    • Guidance and coordination of AI agents for planning, implementation, end-to-end testing, and legal and compliance-related preparatory work.

    Impact / Result

    • MVP structure, technical foundation and product logic for a contemporary, market-relevant AI B2B platform are in place.
    • AI agents are utilised not merely as a feature, but as a genuine accelerator in the delivery process.
    Product Development Product design Product management User Experience Design
  • Freyanda
    Digital Foundation and Health Course App for Women’s Health
    HEALTH AND WELLNESS
    November 2025 - February 2026 (3 months)
    Berlin, Germany
    A digital home for women navigating cycles, pregnancy,
    birth and the seasons in between. Coaching, courses and
    gentle guidance come together in one warm, safe space
    that respects real-life complexity instead of serving
    clichés. Built to support honest conversations, trauma
    sensitive support and small moments of self-connection
    in everyday life

    Role

    Product Builder / Product Design Engineer.

    Project context

    Building a digital ecosystem for women’s health with a focus on trust, clarity, conversion and long-term product logic rather than mere surface aesthetics.

    Main Question
    How do you build trust in a digital product for sensitive
    life situations?

    Problem

    Strong expertise but weak digital presence, leading to low
    visibility and inefficient booking processes.

    Approach

    Designed a warm, human-centered digital experienc
    Simplified booking flow to reduce friction
    Built a clear structure for courses and conten
    Focused on trust-building through content and visuals

    My contribution

    • Product concept, product design, front-end development, branding, SEO/GEO, conversion optimisation and performance work for the live website.
    • Streamlining the booking process to just a few steps and establishing a clear content structure for courses, content and building trust.
    • For the app: Product Concept, Product Design, UI/UX Design, and conceptualisation of initial health and course flows with basic backend functionality.

    Impact / Results

    • 180% increase in enquiries following the website relaunch, with a Speed Index of 0.6 seconds.
    • Created a digital foundation on which coaching, courses and future app offerings can be meaningfully integrated.
    Product design Product Development Product management Branding
  • BitBitHooray UG (haftungsbeschränkt)
    IconDoIT | Community-powered SVG Icon Library
    SOFTWARE PUBLISHING
    October 2025 - November 2025 (1 month)
    Mittenwalde, Germany

    # Small missing details can block entire products.


    A hand-drawn SVG icon library built for designers and developers who care about clarity, accessibility and clean code. Every icon ships as lightweight, editable SVG that drops straight into design systems, dark modes and WCAG-conscious interfaces. Licensed under CC BY 4.0 and hosted in the EU so teams can ship with confidence instead of worrying about license chaos

    Role

    Idea Design, Branding, Product Concept, Product Design & Product Development, Product Management

    Main Question

    Why do icon libraries always miss the one icon you actually need?

    Problem

    Most icon libraries are generic, incomplete and often come with restrictive licenses or GDPR concerns. Designers and developers waste time searching or compromising.

    Approach

    • Built a structured, scalable icon system with consistent design rules
    • Focused on handcrafted quality instead of auto generated assets
    • Designed a searchable and filterable interface for fast access
    • Introduced a community-driven request system for missing icons

    Outcome

    • 341+ handcrafted icons available for free
    • Continuous growth through user-driven requests
    • Reduced dependency on fragmented icon sources in projects

    Key Insights

    A missing detail can block an entire product – completeness is a feature
    Product Concept Product design Product management UI/UX Design Product Development
Check out Tobias's experience

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Education

  • Master of Science (M.Sc.) Business Informatics
    Technical University of Applied Sciences Wildau
    2021
  • Bachelor of Science (B.Sc.) Business Informatics
    Technical University of Applied Sciences Wildau
    2018

Categories

  • Other