Freelancer profile translated to English.

Description

Marketing without the fuss.

I help companies and personal brands turn content chaos into a clear strategy – and implement it. From positioning to the finished post, from individual formats to entire campaigns.

Focus Areas:

Brand Design & Brand Development

Visual and strategic brand building that suits the target audience and is recognizable.

Social & Content Strategy

Clear positioning, the right topics, the right platforms – with a concrete goal behind it.

Campaign Management & Content Steering

Conception, planning, and operational implementation of campaigns – from idea to publication.

Social Media Design & Creatives

Visual formats and concepts that stand out – not just look good.

Content Processes & Workflows

Systems for efficient content production that really work in everyday life.

AI-powered Content & Image Production

Product visuals, personal brand photos, and creative automation with AI tools.

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

bruno banani
Project Manager
E-COMMERCE
October 2025 - Today (8 months)
Berlin, Germany
Starting Situation
Campaign management lacked clear structures, responsibilities, and timings. Campaigns were ineffective because coordination failed, and assets were delivered too late or not at all. There was no connecting interface between the brand, agencies, and service providers.
Additionally, social media content was not very present, strongly promotional, and lacked a discernible storyline.

My Contribution
I took over project management and established clear processes and responsibilities. Today, I am the central interface between bruno banani and other agencies, ensuring that campaigns are implemented in a structured and reliable manner.
I am also responsible for large parts of the graphic design, including the creation of campaign graphics and video editing for advertising and social media.
In social media, I developed and directly implemented new content approaches. Instead of generic advertising content, we now create original photo and video formats that tell stories and give the brand more depth.

Impact
Campaigns run predictably and efficiently; collaboration is clear and relaxed. The social media presence is now significantly more vibrant, consistent, and closer to the brand.
Social Media Content Content Marketing Project Management Campaign Management Graphic Design
EO Berlin
Social Media Manager
SOCIAL NETWORKS
March 2025 - Today (1 year and 3 months)
Berlin, Germany
Starting Situation
There was already a lot of content, but no clear strategy and no regular publishing. Content was not played out according to a plan, and existing potential remained untapped.

My Contribution
I developed a social media strategy and defined LinkedIn as the main channel, as EO Berlin is a strong entrepreneurial network and the platform offers the greatest added value here.
I plan and structure the content, incorporate existing material into an editorial calendar, write texts, accompany events in collaboration with members, and regularly coordinate with a permanent contact person and the videographer. Additionally, I analyze performance monthly and provide concrete recommendations for content development.

Impact
The presence is now clearly structured, consistently maintained, and strategically aligned. Content is published purposefully, performance is measured and evaluated, and the LinkedIn channel is established as the central communication platform.
Social Media Content Social Media Strategy Reporting & Analysis
LA Click
Social Media Manager & Graphic Designer
DIGITAL AND IT
September 2021 - Today (4 years and 9 months)
Zürich, Switzerland
• Development and implementation of social media strategies
• Management of social media channels in various industries
• Content creation and planning
• Community management
• Placing and optimizing social media paid ads
• Client support and project management
• Designing visual content
• Maintaining and developing the corporate design and branding of LA Click GmbH
• Presentation design for Google, among others
• Video editing for various projects
• Writing blog posts
Community Management Social Media Content Content Marketing Social Media Strategy Personal Branding