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Franziska GoetzFG

Franziska Goetz

GOOGLE ADS FREELANCER, SEA, PERFORMANCE MARKETING

€350/day
Stuttgart, DE
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Franziska

Du führst dein eigenes Business und weißt, wie wichtig Sichtbarkeit auf Google ist. Ab und zu kommt organisch ein Kunde rein, aber du wünschst dir Verlässlichkeit: dass regelmäßig neue Kunden kommen, planbar statt dem Zufall überlassen.
Damit bist du nicht allein.

14 Jahre lang habe ich bei Marken wie Puma und Hugo Boss Strategie, Planung und Prozesse verantwortet. Ich habe gelernt, mit Budgets verantwortungsvoll umzugehen und sie dort einzusetzen, wo sie den größten Effekt erzielen. Genau diese strukturierte, analytische Denkweise bringe ich jetzt in deine Google Ads.

Denn das eigentliche Problem der meisten Kampagnen ist nicht das Budget. Es ist die fehlende Strategie dahinter.
Statt einfach Anzeigen zu schalten und auf das Beste zu hoffen, entwickle ich ein durchdachtes System: vom richtigen Keyword über die passende Anzeige bis zum sauberen Tracking.
So bekommst du nicht nur Klarheit darüber, was dein Geld leistet, sondern eine echte Grundlage, auf der dein Business planbar wachsen kann. Weniger Streuverlust, mehr von den richtigen Kunden und ein Marketing, das dir Sicherheit gibt statt Bauchgefühl.

Wenn du jemanden suchst, der nicht nur Anzeigen schaltet, sondern strategisch mitdenkt und dein Wachstum mitplant:
Dann sollten wir reden.
Lass uns gemeinsam über deine Ziele sprechen und schauen, wie ich dich am besten unterstützen kann.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • PUMA SE
    SENIOR MANAGER BRAND OPERATIONS CALENDAR
    SPORTS
    May 2022 - June 2026 (4 years and 1 month)
    Herzogenaurach, BY, Germany
    Responsible for the global Go-To-Market operating framework and calendar, coordinating merchandising, planning, product creation, sourcing, development, marketing and regional teams across the full product lifecycle.
    • Lead the global GTM process across product divisions to ensure structured seasonal planning and on time product readiness
    • Provide cross-functional leadership across global teams, aligning stakeholders on timelines, priorities and planning milestones
    • Improve merchandising and planning processes to strengthen forecasting accuracy, earlier sell-in readiness and operational efficiency
    • Act as central interface between merchandising, planning, sourcing, development and marketing to align product strategy with commercial execution
    • Drive global GTM visibility and alignment through calendar governance and cross-functional initiatives
    Corporate strategy Communication Process Management Presentation Skills Project Management
  • PUMA SE
    BUSINESS PROCESS MANAGER PLANNING & BI
    SPORTS
    January 2020 - April 2022 (2 years and 3 months)
    Herzogenaurach, Germany
    Led strategic initiatives to improve merchandise planning processes, systems and data-driven decision making across global operations.
    • Delivered projects improving planning accuracy, forecasting capabilities and operational efficiency across markets
    • Acted as key interface between business and IT to develop planning systems and reporting capabilities
    • Built KPI reporting frameworks and analytical insights supporting merchandising and planning decisions
    • Partnered with merchandising and planning teams to streamline workflows and strengthen global alignment
    Project Management Agile Project Management Process Management Workflow Optimization Budgetplanung
  • HUGO BOSS AG
    PLANNING MANAGER EMEA DOS
    RETAIL (LARGE RETAILERS)
    August 2017 - December 2019 (2 years and 4 months)
    Metzingen, BW, Germany
    • Owned merchandise planning and assortment strategy for HUGO Menswear across EMEA retail markets.
    • Managed merchandise planning across EMEA including assortment planning, category distribution and commercial performance analysis• Developed store-level planning strategies to optimize product allocation and improve local market performance
    • Delivered KPI-based insights supporting buying decisions (sell-through, full-price sell-through, inventory levels and AIT)
    • Managed in-season open-to-buy planning and tactical stock and pricing actions to maximize sell-through and margin
    • Led development of an option planning tool to optimize product-group splits and assortment depth across EMEA
    • Partnered closely with merchandising, buying and operations teams to improve forecasting accuracy and assortment clarity
    Budgetplanung Strategic planning Business analysis Fashion KPIs

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Education

  • Bachelor of Arts Business
    PUMA SE X DHBW HEILBRONN
    2015
    Bachelor of Arts Business

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