About Franziska
English
Native or bilingual
German
Native or bilingual
Experience
- Candis GmbH (Fintech),Senior Product ManagerDIGITAL AND ITAugust 2022 - May 2025 (2 years and 9 months)Berlin, Germany• Achieved 25% increase in inbound pipeline generation within one year.• Drove expansion revenue to represent 50% of total company revenue.• Raised product adoption rate from 0% to 15% in one year, with individual features achieving up to 89% adoption.• Launched new document and contract management product area, leading it from concept to growth with measurable business impact.• Implemented market and user research, advanced segmentation, and data analysis to drive KPI improvements.• Delivered key initiatives (Power Search and Single Sign-On) to boost user experience, security, and system performance.
- Heval Equestrian,Founder & Head of ProductRETAIL (SMALL BUSINESS)January 2014 - Today (12 years and 5 months)14 Potsdam, Germany. Founded Heval Equestrian single-handedly, building the company from the ground up and independently launched all products and established business operations and managed supplier relationships and all key growth stages solo and successfully scaled the company as sole founder, establishing a strong market presence.
- Körber DigitalSenior Product Manager & Venture Architect (Freelance)May 2022 - August 2022 (3 months)Berlin, Germany• Delivered a prioritised product roadmap, accelerating product development and aligning with company goals.• Supported as interim CEO, driving the venture's establishment and growth secured stakeholder buy-in with impactful business cases.• Enabled rapid board decisions through targeted executive materials.
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Education
- International Business (M.A.)HTW Berlin2017International Business (M.A.)
- International Business (B.A.)HTW Berlin2015International Business (B.A.)