Freelancer profile translated to English.

Description

Hey, I'm Franzi, a bit of a nerd, bookworm, cat mom, and I've been working as an SEO and Content Manager for over 10 years. With FranzifySEO, I help you become visible with your website - long-term and sustainably. This is what I can offer you:

SEO and Content Strategies

**Content and On-Page Audits**: Basis of every strategy or bookable individually
**Content Strategy**: incl. audit, competitor analysis, content gap/keyword analysis and creation of a complete roadmap for 6 to 12 months
Content & SEO Optimization:I'll look at your existing pages and articles and check where hidden optimization potential lies.
Implementation:If needed, I'll help you implement the identified points

Content Services

SEO Copywriting:Content for your product pages, landing pages, creation of pillar/cornerstone content, content hubs
**Blog Articles**: Creation of articles for your blog - tailored to your users and their needs
SEO Proofreading:I'll perform an SEO check for your existing pages and articles
AI Content Check:You've created content with AI? I'll check it for facts, SEO criteria, user intent, and humanize it for you.
Briefing Service:You don't have a brief yet or need someone to check your existing briefs? I'm here for you!
Content Refurbishing and Repurposing:Do you already have a good article/internal content that needs a little love or can/must be reprocessed in another way? (e.g., a long blog article that can also become a whitepaper, social media post, sales documents that can also become a blog post, etc.) I'll support you with that.

On-Off Services/Project-Based

Website Audits
Relaunch and Migration Support
1:1 Power Hour: Expert opinion on a very specific problem
Keyword Research & Keyword Mapping
Content Gap Analysis

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Franzify SEO
SEO & Content Strategy & Consulting, SEO Copywriting
DIGITAL AND IT
June 2024 - Today (2 years)
Unterhaching, Germany
Individual SEO and content strategies for sustainable visibility.

I support freelancers, companies, and teams in making their content strategically visible – with clear SEO strategies, tailored content, and an eye for sustainable impact.

Instead of one-size-fits-all solutions, I develop concepts that are tailored to your website, your offer, and your target audience. This way, SEO remains understandable, effective, and achievable – and you can concentrate on your core business.

My range of services:

SEO and Content Strategy: individual, goal-oriented, practical
Content Services: optimization, creation, repurposing, localization
Workshops & Mentoring: know-how for teams, in-house training, individual support
SEO and Content Consulting: flexibly bookable, tailored to your requirements
Freelance SEO Support: project-based or as temporary support within the team
SEO Strategy SEO Audit SEO Editing SEO Training Content Marketing
NP Digital
Freelance Content Writer & SEO
CONSULTING AND AUDITS
April 2024 - Today (2 years and 2 months)
Support with content creation, optimization, and keyword and topic research for the content hub of a SaaS company in the document sector. Focus on search engine optimized guide and how-to texts on topics such as working with PDF files, media formats (video, image, animation), and context-related content (e.g., anime, presentations, creative media usage). The goal was to present technical content understandably, with a clear structure, well-thought-out UX, appropriate tonality, and clean keyword integration. Implementation was based on Figma design for better coordination with the product team.
Keyword Research SEO SEO Texts Figma
SIXT SE
Senior Professional SEO - Content B2C
TRAVEL AND TOURISM
April 2023 - Today (3 years and 2 months)
Pullach i. Isartal, Germany
- Content strategy and planning
- Content & on-page optimisation, updates, refreshes and creation
- Project Management
- Creation of new content structure and content briefing
- Agency Communication
- Expert optimisation of existing landing pages and creation of new ones using Typo3 and Directus
- Optimised and created metadata to improve overall performance
- Point of contact for SEO queries from other departments
- Mentored and supported new team members on WordPress
- Trained new team members in various aspects of SEO
- Contributed to the SIXT SEO Wiesn project team, demonstrating my ability to work collaboratively towards a common goal
- Restarted our travel magazines: conducted a content gap analysis to identify key topic clusters and built a framework to identify low-hanging fruit opportunities. As a result, I successfully restarted the publication of new articles for the US market.
SEO Strategy SEO Audit SEO Editing Technical SEO SEO Texts