Fran Rubio

My goal is to help create/improve digital products and services. The main focus is to develop solutions without the need for coding, resulting in a more agile and lower-cost process. Through mastery of a wide catalog of tools and technologies, I can adapt the ideal solution to each project. Whether using data analysis tools, visualization platforms, or automation applications, I always try to select and apply the right technologies for each idea.

Continuous work with a wide variety of brands (Food, Automotive, Banking, Beauty, Education, Franchises, Real Estate, Health, Startups, Retail, Travel, etc.) allows me to delve into each of the following areas: Product: Web audits supported by user psychology analysis to improve digital products and services. Marketing: Actions derived from email marketing and CRM strategies, such as sending campaigns, managing contact databases, reputation management, etc. Tools used daily include Hubspot, Active Campaign, Mailerlite, or Klaviyo, among many others. Analytics: Seeking business growth through data insights, both quantitative and qualitative. This involves data preparation (cleaning, structuring, naming, etc.) and visualization. Data visualization is developed in Google Looker Studio, Power BI, or Tableau, working with reports from Google Analytics, Google Ads, social channels, and many other needs. Process and Engineering: Seeking business improvement through process automation. This includes implementing both process automation (thanks to unifying tools like Zapier or Make) and communication automation (email marketing and automation tools). Design: Development of solutions based on improving user experience, such as landing pages, email templates, data visualization dashboards, etc.

Study agency focused on attracting students from different parts of the world to pursue their specialization in Spanish universities. To achieve this, we work on a complete Digital Marketing strategy, aiming to attract users through the web, social media, and Lead Magnets to direct them to various capture landing pages, with the goal of finalizing service contracts by the student. In both projects, I have performed the following tasks: design and development of the website and capture landing pages, design of brochures and other marketing materials, student tracking in the CRM (Hubspot), social media content planning, analytics, and reports on key KPIs with Data Studio and Excel.