Freelancer profile translated to English.

Description

🚀 I help companies digitize, optimize processes, and stand out online, combining +15 years of experience with WordPress, digital marketing, and intelligent automation.

With a solid technical foundation, business vision, and innovative mindset, I design customized digital solutions that bring real value to companies seeking to:

✅ Digitize their business totally or partially

✅ Improve the efficiency and control of internal processes or customer relations

✅ Enhance their online presence and SEO positioning

✅ Offer differentiated and memorable digital experiences

✅ Sell products or services effectively online

💼 Specific services I offer:

Professional WordPress website development: fast, secure, SEO-optimized, and conversion-oriented.

Online stores and booking systems: WooCommerce, order automation, integrations with payment gateways and ERPs.

Process and workflow automation: CRM, email marketing, integrations with external tools, intelligent forms, etc.

Technical and content SEO optimization: audits, implementation of improvements, strategic content creation.

Custom digital strategy design: multi-channel, results-oriented, with analysis and tracking.

Maintenance and technical support: to ensure performance, security, and continuous project evolution.

💡 I develop turnkey solutions, designed to generate results, drive digital transformation, and turn digital channels into true growth engines.

Industry field of expertise

Languages

English
Conversational
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km), Madrid (up to 100km), Barcelona (up to 100km), Sevilla (up to 100km), València (up to 100km)

Fran Madrigal - Experto en transformación digital y desarrollo web
Digital Transformation and Web Development Expert
E-COMMERCE
January 2018 - Today (8 years and 7 months)
Madrid, Spain
Development, integration, and implementation of systems to support business processes, both internal (management and internal control, internal communication, payroll, etc.) and customer-facing (customer communication, online sales, internet presence, etc.).
Transformación digital Desarrollo Front-End Desarrollo Back-End
Fran Madrigal - Experto en Marketing Online
Full-Stack Developer Expert in WordPress with Digital Marketing
E-COMMERCE
January 2015 - December 2017 (3 years)
Madrid, Spain
- Results-oriented Websites. Development of websites and online stores focused on achieving visit, conversion, and/or sales objectives. All my web projects have a significant strategic component because I believe that neither technology nor design alone will be the differentiating factor today.
- Inbound Marketing. Development of attraction marketing and content marketing strategies for small and medium-sized businesses with costs dependent on results and shared risk. I offer a comprehensive approach to different techniques and channels at costs affordable for SMEs.
- Digital Communication. Comprehensive development of multi-channel communication campaigns, from strategy creation, channel selection (Email marketing, Mobile, SEM, Landing pages, Ads, Social Media, etc.), and content creation (newsletters, infographics, banners, digital presentations, etc.).
- Innovation that makes a difference. Innovation consulting and gamification and storyfication projects applied to processes and customer relations, increasing user and customer engagement, applied technological trends, etc.
desarrollo web Desarrollo Back-End Desarrollo Front-End Wordpress Transformación digital
Bristol-Myers Squibb (BMS)
Head of Multichannel and Digital Channels
CHEMICAL
June 2013 - December 2015 (2 years and 7 months)
Madrid, Spain
Responsible for the strategy and management of the eBusiness department. Definition of the multichannel strategy with the product team and support in tactical execution. Customer/eProfile knowledge. Driver of innovation and change. With the following achievements and recognitions:
• Distinction Award (2014) for innovation and excellent execution in the project “Productivity Program 2014”.
• Definition and implementation of the multichannel marketing department strategy “eBusiness Express”, adapting it to the new circumstances of internal clients and the organization.
• Implementation of new “Express” capabilities: social media listening, eservices/rep 2.0, meeting facilitation, online surveys express, digital flyers express.
• Introduction of latest trends such as gamification in activities both internal and with clients.
Marketing Innovación Desarrollo web Email marketing