Freelancer profile translated to English.

Description

Performance Marketing Strategist | Media Buyer | TÜV-certified AI Manager

With over ten years of experience in performance marketing, I help companies achieve predictable and scalable growth through digital advertising systems.

My focus is not just on individual campaigns – but on building robust performance infrastructures.

I work across platforms with:

• Meta (Facebook & Instagram)

• LinkedIn

• TikTok

• YouTube / Google Ads

I develop strategic full-funnel systems that combine branding, lead generation, and sales in a clearly measurable structure.

Strategic Approach

Successful performance marketing is not just about placing ads.

It is the interplay of:

• Data analysis

• Market understanding

• Psychological target group guidance

• Creative positioning

• Technical tracking architecture

• Scalable budget control

I develop campaigns not on gut feeling, but based on valid KPIs, clean tracking, and structured testing processes.

AI as a Competitive Advantage

As a **TÜV-certified AI Manager**, I systematically integrate artificial intelligence into marketing processes:

• AI-powered creative development

• Automated performance analyses

• Predictive testing logics

• Efficiency improvement in media buying workflows

The result: faster optimization cycles, more precise scaling, and sustainable competitive advantages.

References

PRS Guitars

Hughes & Kettner

M7 Agentur für Kommunikation und Markenpflege GmbH & Co. KG

dB Technologies

… as well as other growth-oriented companies.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

PRS Guitars Europe
Performance Marketing
March 2021 - December 2025 (4 years and 9 months)
Responsible for placing Meta (Facebook & Instagram) ads, including Meta Sales Ads in conjunction with Shopify.
Instagram Marketing Facebook Marketing
Hughes & Kettner
Artist Relations
January 2005 - December 2016 (11 years and 11 months)
Artist Relations & Brand Communication | Music & Sales P.E. GmbH (Hughes & Kettner)

As Head of Communications, I was responsible for the strategic and operational support of nationally and internationally renowned artists such as KISS, Deep Purple, Rush, Anastacia, and Unheilig, who represented the Hughes & Kettner brand.

My focus was on the targeted image transfer of the artists to the brand – through print campaigns, video formats, interviews, and live reporting. At the same time, I coordinated the structured integration of artist requirements into product development to ensure market-driven innovations.
Musik & Multimedia
Managing Director
January 2005 - Today (21 years and 7 months)
CEO | Music & Multimedia

Since 2005, I have been leading Music & Multimedia with a focus on digital marketing, film production, and strategic brand development in the music and media industry.

I combine creative excellence with data-driven performance marketing and develop sustainable communication and growth strategies for companies and brands.

My areas of expertise:
• Digital Marketing & Performance Campaigns
• Film and Video Production
• AI-powered Marketing Strategies
• Brand Building & Positioning
• Strategic Consulting in Digital Transformation

With over 20 years of entrepreneurial experience, I stand for the combination of creativity, technology, and entrepreneurial thinking.

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