Freelancer profile translated to English.

Description

Initiative Presentation:

My professional path led me as a graduate in Media and Communication Studies from editor to international communication expert. As VP Communication, Head of Marketing, and General Manager (permanent employment and interim), I was able to develop and continuously expand my experience in a wide variety of company and leadership structures. From start-ups to international corporations – including Deutsche Post/DHL, Huawei Technologies, EcoFlow Energy Solutions, or currently BASF – I was / am responsible for the strategic development, management, and implementation of the following competence areas:

• National and international marketing communication (360 degrees, internal/external)

• Integrated brand and product marketing B2B/B2C (technology, energy solutions, sustainability, entertainment, sports)

• End-to-end marketing for sales and customers including e-business (digital marketing, content, e-commerce)

• Crisis communication and management, transformation and change

As a team player and modern team leader, I bring a calm, positive, proactive mindset even to major challenges. My leadership style is based on resilience, shared goal focus, creativity, and continuous optimization. From the Chinese corporate management of Huawei, I also bring extensive expertise in successful market and customer acquisition, entry strategies, and profitable business management. Proven expertise in modern digital communication, social media management, and e-commerce – with successes in brand building and customer activation are another foundation of my profile. From my leadership experience in international corporations, I also bring extensive expertise in crisis management, change, and numerous reorganizations. Here, I contribute empathy and foresight in addressing stakeholders and colleagues.

I look forward to your challenge. Regards, F. Fischer

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Köln (up to 50km)

BASF – The Chemical Company,
Global Head of Communication & Change Management
October 2023 - Today (2 years and 8 months)
67 Ludwigshafen, Germany

• Member of the global management team and operational management of Communication and Change, among others
• Global market communication and change management, including the establishment of modern sustainability marketing (Care360) in close coordination with sales and customer care
• Consulting and support of the executive board from integrated communication strategy to execution in a matrix structure
• Internal and external marketing communication and crisis communication b2b2c
PR Motion Consulting
General Manager & Founder
October 2020 - October 2023 (3 years)
Clients:
- EcoFlow Solar Solutions (VP Germany, Marketing & Sales, Mobile Energy Storage and Solar Solutions)
- ISS Facility Services (Director Marketing Communication, Global Facility Management with 13,000 employees)
- TP-Link Technologies (Head of Marketing, DACH, Network Technology)

Tasks and Projects:
• Member of the management team and operational management of Marketing Communication, Sales
• Introduction of business units and models (e-commerce, B2B2C) in the areas of technology, sustainability, energy
• Design and management of global events and live communication (CES, MWC, Hannover Messe, Tec-Talks)
• Development/establishment of integrated communication and sales, including Salesforce, social selling, marketing
• National PR activation through a strong media network, brand and solution marketing B2B, B2B2C
Wiko Smartphones
General Manager DACH
November 2018 - September 2020 (1 year and 10 months)
Global provider of smartphones, accessories, and wearables. Overall responsibility for Germany business, including sales and marketing, 35 employees.
• Operational management, including all organizational, commercial, and personnel measures to secure the German business.
• Management of sales and marketing, including expansion and acquisition of new sales channels and structures (retail, e-commerce, operator), including key account management b2b (e.g., Amazon, Otto, Media Saturn, Telekom, Vodafone).
• Development of digital ecosystem and e-commerce, including Wiko app, balanced with stationary business.
• Development and implementation of market launch strategies based on products and USPs.
• Event management and live communication, roadshows, pop-up stores.
• Development and management of the Germany team, including KPIs (35 employees).