Freelancer profile translated to English.
Back to original languageAbout Frank
I work as a Senior Brand Consultant with a clear focus on strategic brand creative – the connection between brand strategy, creative core idea, and consistent visual identity. My focus is on developing brands that not only look good but are sustainable in structure, message, and impact.
I support companies with positioning, brand architecture, corporate identity, and creative guidelines. This is not about design in day-to-day business, but about translating strategy into a clear creative direction that works long-term and provides orientation both internally and externally. I work directly with management and decision-makers and take responsibility for direction, priorities, and brand logic.
Strategy and leadership are my strengths. Implementation is handled by a core team that I have led for years and deploy on a project basis. This ensures creative quality, consistency, and reliability across all measures.
The stated daily rate applies to conceptual and management consulting services. Separate conditions apply for strategic workshops, brand architecture, and executive sparring.
German
Native or bilingual
English
Conversational
French
Basic
Remote only
Primarily works remotely
Experience
- lauterbach kreativbetreuung e.K.Founder and OwnerFILM AND AVJune 2010 - Today (16 years)Würzburg, GermanyManagement consultancy with a focus on marketing, consulting, strategy development, conceptionlauterbach kreativbetreuung e.K. is a management consultancy based in the university and residential city of Würzburg, specializing in strategic and operational marketing. We also work as large-scale event organizers. Our task is to develop innovative and comprehensible marketing strategies for our clients and to offer thousands of visitors to our events a special experience with interesting, supra-regional formats.
- XXXLutzMarketing Manager GermanyRETAIL (SMALL BUSINESS)November 2008 - May 2010 (1 year and 6 months)Würzburg, GermanyResponsible for the XXXL furniture stores in Germany. Management of advertising measures extending to Austria, the Czech Republic, and the Netherlands.Job volume approx. 1300 projects/monthThe omni-channel support of the brands included, among other things, Creative Direction and the translation of Corporate Identity into national television, radio, cinema, PR, web, and promotion.
- Technische Hochschule Würzburg-Schweinfurt (THWS)Lecturer for Special TasksEDUCATION AND E-LEARNINGSeptember 2012 - Today (13 years and 9 months)Würzburg, Germany-- Lecture SeriesOperational Marketing in Practical ApplicationFascination of Touch – Fine Paper as a Marketing ToolCreative Support for ClientsThe lecture series imparts basic knowledge of operational marketing in practice. Using tools for advertising effectiveness analysis, the focus of teaching is on the practical implementation of campaign planning and control.-- University Study ProjectsApp EditorialSocial Media EditorialMobile MediumIn cooperation with Prof. Dr. Wiestner + and Prof. Dr. Unz (both THWS), theoretical knowledge of aspiring Bachelor of Media Management students is imparted with practical know-how through participation in real projects.
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Education
- Diploma in Communications Management BAWBavarian Academy for Advertising and Marketing2004
- Advertising Specialist BAWBavarian Academy for Advertising and Marketing2003