Frank Hasenöhrl

Development and implementation of a holistic employer branding strategy (incl. EVP, communication guidelines, content plan) to increase employer attractiveness

Introduction of a structured onboarding program with defined touchpoints, welcome content, and feedback mechanisms to improve employee retention

Complete text and layout revision of job advertisements (incl. A/B tests, tonality manual, target group templates), implementation with Canva and CMS

Introduction of a digital applicant management system (BMS) incl. training, process mapping, and interface management

Optimization of the candidate journey through targeted communication, clearer touchpoints, and conversion-oriented content

Collaboration with C-level & management, consulting on recruiting decisions, and development of a consistent employer brand presence

Use of tools such as Canva, Trello, WordPress, BMS, ChatGPT (internal) for text optimization and structured communication

• Development and implementation of employer branding campaigns to increase applicant quality (increase in qualitatively suitable applications by over 20%).

• Introduction of data-based KPIs for measuring candidate experience and continuous optimization of application processes.

• Consulting clients on digital employer branding strategies: building and optimizing career pages, social recruiting, and programmatic job advertising.

• Building and maintaining a comprehensive network with HR and personnel marketing influencers.

• Creation of target group-specific content (trade articles, social media content, white papers) with high reach and interaction rates.

I supported medium-sized companies in the development and implementation of retail marketing and communication measures – from POS activities and classic advertising to initial digital approaches. The focus was on conception, consulting, and brand communication in stationary retail.