Freelancer profile translated to English.

Description

Communication is a craft! Creativity, messaging, and long-term execution require clear context and clear rules. Only those who understand how language changes within different levels can address their target audience authentically and precisely. Example: The perfect headline for an OOH campaign results from the variation or spectrum of all possibilities, leading to the activation of the largest possible customer potential.

AI must meet such a complex basis, but it can never replace it.

So, anyone who is enthusiastic about strong, authentic, and creative content that follows clear processes, rules, and strategies is in the right place with me.

I look forward to our collaboration!

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Freiburg im Breisgau (up to 50km)

glow communication GmbH
Copywriter in the field of Creation
PRESS AND MEDIA
April 2022 - October 2022 (6 months)
Berlin, Germany
- Campaign conception, creation of headlines, sublines, claims, short and long copy, English-German translation, text-based social media content creation, website, film, and podcast conception, SEA and SEO optimization, proofreading

- Work with attractive clients such as Berlin Partner, Berliner Senat, Diakonie, GIZ, Bundesdruckerei, Kompetenzzentrum ITWirtschaft, GESOBAU, Novocarbo, NC-Group, TimeToAct Group
Advertising copy Brand content OHH Social Media Marketing Brand Strategy
Palmer Hargreaves
Junior Copywriter
DIGITAL AND IT
January 2023 - July 2023 (6 months)
Köln, Germany
- Advertising, marketing communication, PR, marketing technology in project and expert teams for the automotive industry

- Work with attractive clients (Porsche, Toyota, Bilstein, ACV)

- Conception of SoMe assets, conception and writing of texts for print ads, flyers, posters, and other print media, conception of film concepts and trade fair stands, writing headlines, sublines, body copy, long copy, and technical texts

- Conception and strategy development for/of advertising campaigns, brandings, and website launches
Optimerch GmbH
Content Specialist
October 2023 - April 2024 (6 months)
Dortmund, Germany
- Operationally responsible for LinkedIn (complete process setup and support)

- Ghostwriting for both CEOs

- Creative and strategic further development of the website

- Creative input for ads and SEO texts