Freelancer profile translated to English.
Back to original languageAbout Fran
Websites that generate business
Design and development in WordPress + Elementor with a structure designed to capture leads or sell from the first moment, taking care of loading speed, clarity of message, and content organization so that the user quickly understands what to do and moves forward frictionlessly within the web.
Experience in 360 marketing applied to e-commerce and digital projects, working with a focus on measurable results.
- Complete WordPress/Elementor website ready for operation
- Conversion-oriented architecture and structure
- Integration of analytics and key events
- Performance and loading time optimization
- Preparation for traffic campaigns
SEO and Ads to attract clients
Combined strategy of organic positioning and campaigns on Google Ads and Meta Ads, focused on attracting qualified traffic and maintaining control over the cost per lead, always prioritizing profitability over empty volume.
Experience in SEO and digital expansion in projects like Rockpull, including development of presence in marketplaces and improvement of visibility in competitive environments.
- SEO audit with a clear action plan
- Configuration and management of campaigns on Google and Meta
- Keyword research and structuring
- Continuous optimization based on real data
- Performance reports focused on decision-making
Automation and measurement to scale
Implementation of tracking and automation systems that allow tracking every lead, every conversion, and every relevant interaction, facilitating data-driven decisions and preventing information loss during the growth process.
- Conversion and event tracking configuration
- Lead capture and management automation
- Integration with CRM, forms, and workflows
- Dashboards for results tracking
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- Iceberg ExpoWeb + SEO + SEMARCHITECTURE AND URBAN PLANNINGFebruary 2025 - Today (1 year and 6 months)Barcelona, Spain
ICEBERG EXPO
Experts in the design, production, and construction of stands and events in Europe and EMEA. We work from Barcelona for agencies and clients worldwide, at top-tier international trade fairs and events.At Iceberg Expo, we have over 15 years of experience designing, producing, and building stands throughout Europe and EMEA. Our passion is to help our clients make their stands reflect what their company wants to show to the rest of the industry. We develop any type of project and make it shine with maximum quality and efficiency. We want each of our stands to be spaces full of design, innovative, and above all, focused on the objectives our clients have for each fair. The team of architects, designers, and Project Managers at Iceberg Expo guarantees that each stand meets all the client's needs and expectations. - TorivacWeb + SEO + SEME-COMMERCEJanuary 2025 - Today (1 year and 7 months)Barcelona, Spain
Specialists in voltage control and regulation
Over 60 years designing and manufacturing toroidal transformers, variacs, and voltage stabilizers for general industry.We also manufacture load banks and resistors for factories and industrial plants. - WhyNot barbershopFranchisesHEALTH AND WELLNESSAugust 2024 - Today (2 years)Barcelona, Spain
Barber shop franchises in Spain are increasingly popular
In recent years, the "barber shop" business model has consolidated as one of the most stable options for those looking to invest in a business with great potential and profitability. In Spain, the barber shop market has evolved significantly due to the increasing demand for professional, specialized, and aesthetically high-quality services.
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Education
- Specialist in MarketingGoogle Skillshop2022especialista en , Marketing
- Degree in Institutional CommunicationUniversidad Nacional de Córdoba2020licenciatura, Comunicación Institucional
Certifications
- Facebook Blueprint 201-101Blueprint2020