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François-Xavier HeulsFH

François-Xavier Heuls

Digital Strategy and 360 Communication Consultant

€500/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About François-Xavier

Hello everyone.

Independent consultant since 2017, I work for startups, large groups, agencies, and ETIs/SMEs; in client or service provider mode, whatever your target (B2B, B2B2C, and B2C);

The richness and diversity of my professional background is a strength that I cultivate and which allows me to adapt to any type of mission and sector. Whether in telcos, media, fintechs, rights holders, or agencies, the scope of skills I offer will surely impress you.

Challenges do not scare me, and stepping out of my comfort zone is part of my DNA. I enjoy intervening very early in projects, exploring the existing, ideating and creating, and bringing projects to life. The personal qualities I am recognized for allow me to adapt quickly to any environment and to my interlocutors.

If you think I can be useful to you, please do not hesitate to contact me. Via video call or over a coffee, we will surely find a way to get acquainted and get along.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • Italian

    Basic

Can work on-site
Paris (up to 50km), Paris (up to 20km)

Experience

  • KURIOUS
    Digital Strategy and Communication Consultant
    CONSULTING AND AUDITS
    November 2017 - Today (8 years and 7 months)
    Paris, France
    Sponsorship Sailing Class40(ongoing):

    **Objective**: find sponsors to participate in the Transat Café L'or Le Havre Normandie in 2025 + La Route du Rhum in 2026
    • Creation and production of various communication materials
    • Project Phare 40 file: storytelling
    • Press Kit:
    • Sponsorship File

    Startup VMB Academy Support(ongoing):

    **Objective**: Creation of the VMB Academy startup / Mobile application to allow young people aged 13 to 17
    • Strategic recommendations: benchmark, pitch deck, business, communication, marketing, product
    • Consulting and project management
    • Product owner
    • Functional specifications
    • Art direction / UX-UI design consulting

    Global Support for the creation of a fintech startup DeluPay(www.delupay.com):
    • Strategic recommendations: benchmark, pitch deck, business, sales, social media, communication, marketing, product
    • Consulting and project management
    • Creation of media campaigns,
    • Social media manager
    • Regulatory compliance, KYC
    • Functional specifications
    • Creation of DeluPay customer service
    • Contractual drafting + negotiation
    • Management and follow-up of pre-litigation
    • Management of trade shows / product demonstrations
    ► Consulting and support for startups in their development

    ► **Sports marketing and sports business**: sports law, contractual negotiation, marketing rights acquisition strategy, TV rights, activation.

    ► Consulting and support in 360° communication and activation strategy
    • Partnerships, sponsorship, and events
    • Social media, digital communication
    • Operational marketing
    • Brand content, live content
    • Copywriting
    **References**: My Jungly, DeluPay, Delubac, Crédit Mutuel, CIC, L'Usyne, Mer Concept, Hurricane-FISE / Upon request.

    Negotiation Consulting Branding Copywriting Project Management Team Management Regulatory Compliance KYC Contract Drafting Creation of Communication Materials Communication Strategy Sports Marketing Sports Events Sports Digital Communication Event Management Digital Communication Strategy Digital Strategy Consulting
  • SEIZE TV
    VP Channel, Content & Promotion
    PRESS AND MEDIA
    November 2017 - June 2019 (1 year and 8 months)
    Paris, France
    ► Implementation and development of the business strategy (with the CSO) (B2B-B2C).
    ► Definition of the acquisition strategy through brands, influencers, and talents.
    ► Implementation of Seize's digital communication strategy (website, social media, reach & engagement on produced content, etc.).
    ► Definition of Seize's strategy and identity, its positioning. Creation of identity elements, adaptation, management, art direction & copywriting.
    ► Launch & promotion of the live platform (web & application).
    ► Co-management of platform statistics/data (DAU, MAU, etc.).
    ► Definition of the "growth hacking" policy: acquisition, retention, revenue, etc.
    ► Ensure the "customer success" policy and operational marketing.
    ► Budget management and monitoring.
    ► Management & development of employee leadership.
    Growth Hacking Customer Journey English Digital Communication Communication Strategy Content Marketing Marketing
  • Altice France
    Partnership Manager
    TELECOMMUNICATIONS
    January 2011 - November 2017 (6 years and 10 months)
    Saint-Denis, France
    ► Transverse management: service providers, agencies, activities.
    ► Strategic recommendations: 360° communication, sponsorship, digital, social media.
    ► Brand content: creation / sourcing of content for SFR SPORT, production of 360° content.
    ► Digital marketing: management of SFR SPORT, SFR Freestyle social presences, transverse digital projects, operations management.
    ► Advertising & media: management and monitoring of "sponsorship" campaigns (in support of the Advertising/Media teams), strategic framing, management of creative intentions, briefs, agency follow-up.
    ► Operational marketing: organization, management, deployment, coordination of field activities: sports events, in-store activations, street marketing for Altice/SFR/RMC.
    ► Partnerships: negotiations & drafting, search for partnerships, partners, financing, bartering, cross-business, trade marketing. Management of all contracts and associated rights.
    ► Data: production of marketing operations to generate leads and store traffic, data catching for CRM teams (clients/prospects).
    ► Product: monitoring the development of the SFR SPORT mobile application + commercial launch.
    ► Budget: portfolio of €3-5M

    MAJOR EVENTS:
    ► SFR Freestyle Tour: International freestyle ski tour (2 World Cup stages) / 2M spectators.
    ► X Games Tignes (ESPN & CANAL+ EVENTS): major freestyle ski event, 117K people, Live TV.
    ► BASKETBALL (LNB+FFBB): strategic activation with SFR SPORT (PRO A / ASG / EDF Basket).
    ► FFA (Athletics): management and strategic activation of the partnership with SFR Sport (Meetings, Diamond League).
    ► FISE MTP: definition of communication strategy + activation (600K people over 5 days, Live broadcast of 5 days on web and SFR SPORT 3 TV).
    ► SFR Golf Days: RP activation for 60 SFR spaces.
    ► Golf: FFG (management and activation) + Tournament (Evian Masters / Vivendy Trophy etc.).
    ► Longines Eiffel (equestrian): business RP + fiber deployment + wifi.

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Education

  • DESS International Business Law
    University François Rabelais TOURS
    2003

Certifications

  • Scrum Master
    Xebia
    2018

Skill set

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