About François-Xavier
French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Basic
Experience
- KURIOUSDigital Strategy and Communication ConsultantCONSULTING AND AUDITSNovember 2017 - Today (8 years and 7 months)Paris, France►Sponsorship Sailing Class40(ongoing):**Objective**: find sponsors to participate in the Transat Café L'or Le Havre Normandie in 2025 + La Route du Rhum in 2026
- Creation and production of various communication materials
- Project Phare 40 file: storytelling
- Press Kit:
- Sponsorship File
►Startup VMB Academy Support(ongoing):**Objective**: Creation of the VMB Academy startup / Mobile application to allow young people aged 13 to 17- Strategic recommendations: benchmark, pitch deck, business, communication, marketing, product
- Consulting and project management
- Product owner
- Functional specifications
- Art direction / UX-UI design consulting
►Global Support for the creation of a fintech startup DeluPay(www.delupay.com):- Strategic recommendations: benchmark, pitch deck, business, sales, social media, communication, marketing, product
- Consulting and project management
- Creation of media campaigns,
- Social media manager
- Regulatory compliance, KYC
- Functional specifications
- Creation of DeluPay customer service
- Contractual drafting + negotiation
- Management and follow-up of pre-litigation
- Management of trade shows / product demonstrations
► Consulting and support for startups in their development► **Sports marketing and sports business**: sports law, contractual negotiation, marketing rights acquisition strategy, TV rights, activation.► Consulting and support in 360° communication and activation strategy- Partnerships, sponsorship, and events
- Social media, digital communication
- Operational marketing
- Brand content, live content
- Copywriting
- SEIZE TVVP Channel, Content & PromotionPRESS AND MEDIANovember 2017 - June 2019 (1 year and 8 months)Paris, France► Implementation and development of the business strategy (with the CSO) (B2B-B2C).► Definition of the acquisition strategy through brands, influencers, and talents.► Implementation of Seize's digital communication strategy (website, social media, reach & engagement on produced content, etc.).► Definition of Seize's strategy and identity, its positioning. Creation of identity elements, adaptation, management, art direction & copywriting.► Launch & promotion of the live platform (web & application).► Co-management of platform statistics/data (DAU, MAU, etc.).► Definition of the "growth hacking" policy: acquisition, retention, revenue, etc.► Ensure the "customer success" policy and operational marketing.► Budget management and monitoring.► Management & development of employee leadership.
- Altice FrancePartnership ManagerTELECOMMUNICATIONSJanuary 2011 - November 2017 (6 years and 10 months)Saint-Denis, France► Transverse management: service providers, agencies, activities.► Strategic recommendations: 360° communication, sponsorship, digital, social media.► Brand content: creation / sourcing of content for SFR SPORT, production of 360° content.► Digital marketing: management of SFR SPORT, SFR Freestyle social presences, transverse digital projects, operations management.► Advertising & media: management and monitoring of "sponsorship" campaigns (in support of the Advertising/Media teams), strategic framing, management of creative intentions, briefs, agency follow-up.► Operational marketing: organization, management, deployment, coordination of field activities: sports events, in-store activations, street marketing for Altice/SFR/RMC.► Partnerships: negotiations & drafting, search for partnerships, partners, financing, bartering, cross-business, trade marketing. Management of all contracts and associated rights.► Data: production of marketing operations to generate leads and store traffic, data catching for CRM teams (clients/prospects).► Product: monitoring the development of the SFR SPORT mobile application + commercial launch.► Budget: portfolio of €3-5MMAJOR EVENTS:► SFR Freestyle Tour: International freestyle ski tour (2 World Cup stages) / 2M spectators.► X Games Tignes (ESPN & CANAL+ EVENTS): major freestyle ski event, 117K people, Live TV.► BASKETBALL (LNB+FFBB): strategic activation with SFR SPORT (PRO A / ASG / EDF Basket).► FFA (Athletics): management and strategic activation of the partnership with SFR Sport (Meetings, Diamond League).► FISE MTP: definition of communication strategy + activation (600K people over 5 days, Live broadcast of 5 days on web and SFR SPORT 3 TV).► SFR Golf Days: RP activation for 60 SFR spaces.► Golf: FFG (management and activation) + Tournament (Evian Masters / Vivendy Trophy etc.).► Longines Eiffel (equestrian): business RP + fiber deployment + wifi.
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Education
- DESS International Business LawUniversity François Rabelais TOURS2003
Certifications
- Scrum MasterXebia2018