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François-Xavier BisbrouckFB

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Freelancer profile translated to English.
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About François-Xavier

I support stakeholders in transport, mobility, and digital solutions in their business development, structuring complex B2B/B2G offers, and operational management.

An engineer by training, with an MBA, I have over 20 years of experience in complex sales, international business development, technology solution integration, and industrial environments. I have worked on topics combining rail transport, digital platforms, digital distribution, telecommunications, connectivity, and system integration.

In recent years, I have developed B2B ticketing solutions for European railway operators, with responsibility for portfolio management, P&L, distribution models, partner integration, and coordination with internal teams.

I also worked on the service portfolio strategy and international business development for a digital marketplace dedicated to the railway sector. This experience allows me to work with industrial players, operators, organizing authorities, integrators, and technology providers.

Today, I help my clients clarify their positioning, structure their offers, identify the right markets, prepare their commercial responses, negotiate with purchasing, technical, and operational stakeholders, and transform complex solutions into clear and actionable value propositions.

My areas of intervention include:
  • Commercial strategy and go-to-market in mobility
  • B2B/B2G partnership development
  • Structuring and managing complex offers
  • Pre-sales support and tender response
  • Project management
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Basic

Can work on-site
Paris (up to 50km), Lille (up to 50km), Nantes (up to 50km), Lyon (up to 50km)

Experience

  • Baduel Conseil
    Director
    TRANSPORTATION
    June 2025 - Today (1 year and 1 month)
    Paris, France
    Offer strategy and complex project management for ticket distribution for railway operators and Mobility Organizing Authorities (MOAs).
    B2B Commercial Strategy Go-to-Market (GTM) Strategy B2B Business Development Strategic Partnerships
  • Trainline
    Solutions Manager for Railway Operators (EU)
    TRANSPORTATION
    September 2022 - April 2025 (2 years and 7 months)
    Paris, France
    Implementation of B2B ticketing SaaS architectures interfaced with European railway operators' information systems. Strategy, Product Management, and Project Engineering. Responsible for P&L (> €30M).
  • Alstom
    Portfolio Strategy Manager
    TRANSPORTATION
    September 2021 - August 2022 (11 months)
    Saint-Ouen, France
    Repositioning of the service portfolio - maintenance, modernization, digital warehouse - and support for marketing during Alstom Services restructuring.

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Education

  • Executive MBA
    ESCP Europe
    2013
    Executive MBA
  • Engineer
    ENI Brest
    1997
    Ingénieur

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