Freelancer profile translated to English.
Back to original languageAbout François
Do you want your website to generate qualified traffic and leads?
You are in the right place.
📅 17 years of experience in SEO & digital strategy.
🏢 Large accounts & SMEs: Rue89, La Croix, Ciarus, C-macrédence, Oxyzen...
📈 +77% of keywords in the top 10 in 6 months for a wellness client and x1.5 in revenue.
📈 +150% of keywords in the top 10 over a 3-year campaign for a client in the hotel industry.
🤖 Integrated AI workflows to go faster and further in analysis.
🎯 Free audit & diagnosis before any commercial proposal.
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Recurring problem with classic SEO: it optimizes for search engines. Not for your business.
My approach is different: I work SEO as a transformation lever. Each content is designed to convince as much as to rank. Each recommendation is prioritized according to its real impact on your business, not on abstract metrics.
And thanks to the new AI tools integrated into my process, I deploy high-quality optimizations much faster than a traditional SEO consultant: in-depth analyses, optimized content, created pages.
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👉 The missions I most often carry out:
1. Free mini-diagnosis (pre-sales)
2. Complete SEO audit: technical, semantic, competitive, content
3. Keyword research and analysis of search intent and SERP
4. Prioritized action plan
5. On-page optimizations and content creation (pages, articles, FAQs)
6. Link building strategy (if needed)
7. Sprint support with position and performance tracking
8. SEO specifications for website redesigns
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💸 How it works:
1. Free mini-diagnosis: I analyze your site with real data and give you an initial reading of your situation.
2. Discovery call: we go into detail, I formalize a tailored proposal.
3. Budget: starting from €1,200.
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💌 Contact me for your free diagnosis.
I respond within 24 hours.
French
Native or bilingual
English
Fluent
Can work on-site
Strasbourg (up to 10km)
Experience
- CiarusSEO - Youth Hostel & Group Accommodation, Strasbourg — ongoing mission since 2022HOSPITALITYFebruary 2022 - Today (4 years and 6 months)Strasbourg, FranceYouth Hostel & Group Accommodation, Strasbourg — ongoing mission since 2022Situation:Multilingual website (FR, DE, EN) undergoing a complete redesign in a competitive market. The site was already mature but under-exploited in terms of SEO, with no structured positioning strategy or content optimization for conversion.Initial scope: Complete SEO support during the redesign, followed by monthly ongoing monitoring.Actions:Semantic and editorial audit:keyword research, definition of optimal site structure, co-construction with the client, tag writing, guidelines for content writersMultilingual adaptation: semantic adaptation for FR, DE, EN according to search volumes and market intentionsTechnical audit pre and post-launch:tags, internal linking, speed, redirects, sitemapDeployment of new site sections:pages designed to rank AND convert (quote requests, bookings, calls)Monthly monitoring:reporting of positions, continuous optimizations, editorial and technical sprints, quarterly or semi-annual reportsResults:In 4 years:keywords in the **top 10 increased from 200 to 500 in French (+150%)**, strong development of DE, EN, and ES rankings. Organic traffic increased by more than 50% on an already mature site. Excellent commercial performance: increase in quote requests, incoming calls, and online bookings.
- OxyzenIndependent SEO & Web Marketing Consultant,HEALTH AND WELLNESSMarch 2023 - Today (3 years and 5 months)Metz, FranceWellness & Beauty Trade Show — SEO then SEA mission, 2024Situation:Wellness trade show with no SEO strategy or tracking. Site poorly optimized, insufficient content, almost non-existent organic visibility.Initial scope: Develop organic visibility and generate online sales.Actions:Complete SEO audit: technical, semantic, competitive analysisOptimization of existing pages and creation of new optimized HTML pagesContent production: editorial lines, page revisions, FAQs, ...GEO and GMB optimization, tracking implementationAI deployment (Claude) to speed up production and optimizationResults:In 6 months: keywords in the top 10 increased from 35 to 62 (+77%). Revenue x1.5, with a strong increase during the Christmas sales period.
- RUE89 STRASBOURGSEO & Web Marketing Consultant,PRESS AND MEDIAJanuary 2023 - Today (3 years and 7 months)Strasbourg, FranceSituation: Local press website undergoing a complete redesign. Need to identify content to keep, restructure the architecture for search engines, and integrate SEO at each stage of the project.Initial scope: End-to-end SEO support for the website redesign.Actions:In-depth audit: analysis of rankings, traffic, hot/cold content, site authority, and backlinksSemantic study and competitive analysis (up to 6 sites)Definition of SEO strategy: keywords, site structure, evergreen content, Discover strategy, Google News, NewsWriting of SEO specifications and guidelines for design and technical teamsTechnical support throughout development (tags, microdata, sitemaps, speed)Migration management and post-launch monitoringResults:Organic traffic increased by 18%, driven particularly by Discover and Google News. Number of subscribers increased by 35% over 2 years.
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Education
- University Diploma in Comparative LawPanthéon-Assas University2004Diplôme Universitaire de Droit comparé
- Master's Degree in International LawPanthéon-Sorbonne University2003Master de Droit International