Freelancer profile translated to English.
Back to original languageAbout Francois
I am a strategy and marketing consultant, founder of Agence ALPS, and author of the book "Towards a New Approach to Territorial Marketing" (L'Harmattan, 2021).
For 25 years, I have been supporting tourism offices, local authorities, SMEs, and social economy organizations that want to make decisions based on facts – not intuition.
To achieve this, I have created two AI-augmented strategic intelligence tools:
Attractiveness Model Canvas (AMC): Rates a territory's attractiveness across 34 dimensions, cross-referencing public data (7 APIs) and client feedback. What a firm produces in 3 months, the tool delivers in 5 minutes.
Strategic Diagnostic 360° (SD360°): Executes 18 strategic frameworks (Porter, PESTEL, VRIO, BMC, financial health, competitive analysis) from a simple name or SIREN number. Each recommendation is sourced and cross-referenced.
Adjunct Professor (IMPGT, Aix-Marseille) | LEGO Serious Play Facilitator | Accredited by the UN, European Commission, and Asian Development Bank.
French
Native or bilingual
English
Fluent
Italian
Fluent
Remote only
Primarily works remotely
Experience
- Agence ALPSCEO and Expert Consultant in Territorial and International Marketing.CONSULTING AND AUDITSJanuary 2026 - Today (6 months)Saint-Leu, RéunionI lead Agence ALPS, specializing in AI-augmented strategic diagnosis for territories and businesses.I have designed and implemented two proprietary strategic intelligence tools:Attractiveness Model Canvas (AMC): Assesses a territory's attractiveness across 34 dimensions by cross-referencing public data (7 APIs) and client feedback. What a firm produces in 3 months, the tool delivers in 5 minutes.Strategic Diagnostic 360° (SD360°): Automatically executes 18 strategic frameworks (Porter, PESTEL, VRIO, BMC, financial health, e-reputation, competitive analysis) from a simple name or SIREN number. Each recommendation is sourced and cross-referenced.I support tourism offices, local authorities, SMEs, and social economy organizations that want fact-based decisions, not intuition.Adjunct Professor — IMPGT Aix-Marseille | LEGO Serious Play Facilitator | Accredited by the UN, European Commission, and Asian Development Bank.
- Antidots GroupMarketing and Operations DirectorDIGITAL AND ITJuly 2023 - December 2025 (2 years and 5 months)Aix-les-Bains, FranceExperts in digital solutions: e-commerce, tourism, transport, ticketing, local authorities. Market strategic watch.Compliance and offer suitability. Supervision of 60+ projects per year. Increase in satisfaction by 25%. Management of a team of 11 collaborators.
- Rugby Club du pays BrianconnaisPresidentSPORTSJune 2020 - June 2025 (5 years)Briançon, FrancePresidency of the club and treasurer from 2017 to 2020.Management of the association and its sports projectManagement of members and teamsManagement of sports innovationOrganization of eventsMember of the FFR territorial commission.
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Education
- Marketing Automation CertificateBrevo AcademyCertificat Marketing Automation
- LEGO©️SERIOUS PLAY©️ facilitator and designerAssociation of Master TrainersLEGO©️SERIOUS PLAY©️ facilitator and designer
Certifications
- Marketing Automation CertificateBrevo Academy2025
- LEGO® SERIOUS PLAY® facilitator and designerAssociation of Master Trainers2023