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Francois ThevenotFT

Francois Thevenot

SEA & Social Ads Manager

€300/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Francois

I am a media buying professional on search (Google, Bing) and social networks (Facebook, Youtube, Twitter, LinkedIn) for 5 years with experience at the advertiser and the client.

My services include:
- on-site configuration of tracking and web analytics tools,
- product feed management,
- advice in the performance purchasing strategy,
- creation of campaigns (targeting and advertising) and their continuous optimization,
- reporting and analysis of results.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Webedia
    Paid Media Specialist
    PRESS AND MEDIA
    June 2018 - Today (8 years)
    Levallois-Perret, France
    As a referent for a cross-functional division across several Business Units, I work in collaboration with the various verticals of Webedia (Entertainment, Sport & Retail) to address Paid Social and SEA recommendations.

    • Missions: consulting - project management (tech & creative) - campaign management
    • Platforms: Facebook - Twitter - Youtube - Google
    • Sectors: Cinema - Video games - Retail
    • Focus: Awareness & engagement
    • Client & budget type: Major film and video game companies, (€100k to €1M annual budget)
    Facebook Marketing Google Analytics Google AdWords LinkedIn Marketing Bing Ads SEM SEA
  • Effinity
    Search & Social Ads Account Manager
    CONSULTING AND AUDITS
    February 2016 - June 2018 (2 years and 5 months)
    Paris, France
    Within the Search & Social Ads team, made up of 5 account managers in a digital marketing agency, I oversee the implementation of campaigns and lead recommendations for my team's client portfolio.

    • Missions: tracking, feed management, copywriting, media buying, data analysis
    • Platforms: Facebook - Google - Linkedin - Bing Ads
    • Annual budgets managed: €10k to €100k
    Google AdWords Facebook Marketing Google Analytics LinkedIn Marketing SEM Bing Ads SEA
  • Havas Media France
    Account Manager Search & Social Ads
    CONSULTING AND AUDITS
    August 2015 - January 2016 (6 months)
    Paris, France
    Management of search and social campaigns for a portfolio of major group clients: Hermès, Cap Gemini, BNP Paribas
    SEA Google AdWords Facebook Marketing Twitter Marketing LinkedIn Marketing Youtube Marketing

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Education

  • Master in Digital Marketing
    HEC Montréal
    2014
  • Master in Digital Communication
    ECS
    2015

Certifications

Skill set (14)

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