Freelancer profile translated to English.

Description

I spent most of my career client-side, close to business challenges.

This experience gives me a very operational and ROI-oriented approach to Google Ads and Meta Ads: every euro invested must serve a clear objective (leads, sales, profitability).

I work with a business vision, not just a "platform" vision: understanding the business model, margins, field constraints, and real growth levers.

My role is not to "spend a budget" but to generate measurable results, adapting to each context (B2B, local, e-commerce, services).

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Montpellier (up to 50km)

F-Roche Conseil
Expert Google Ads - Meta Ads
E-COMMERCE
January 2025 - Today (1 year and 7 months)
Montpellier, France
• - Supporting companies in their digital acquisition strategy.
• - Optimization of Google Ads & Meta Ads campaigns with a focus on ROI.
• - Implementation of advanced tracking (GA4, GTM, Server side, conversions, etc.).
• - Training teams on web marketing tools (G-ads, Meta Business, GTM, HubSpot).
Google Ads Meta Ads Web Marketing Strategy Google Tag Manager Google Analytics
Virgil
Vice President Marketing and Sales
E-COMMERCE
January 2022 - January 2025 (3 years)
Paris, France
Member of the executive committee, responsible for B2C & B2B sales, partnerships, acquisition, marketing, and customer relations.
• - Halved the cost of acquisition and commercial delivery.
• - Launch and management of the B2B segment.
• - Management of partnerships with leading credit brokers.
Web Marketing Strategy Google Ads Meta Business Suite Sales Meta Ads
Virgil
Commercial Director
E-COMMERCE
January 2022 - December 2023 (1 year and 11 months)
Member of the executive committee, responsible for B2C & B2B sales.
• - Multiplied revenue by 5 by structuring, training, and managing teams.
• - Creation and deployment of a unique B2C sales process, implementation of the MEDIC method for B2B.
Sales Lead Generation B2B Prospecting Web Marketing Strategy B2B Sales Strategy