Freelancer profile translated to English.
Back to original languageAbout François
In my personal life, I like to help others and solve problems. In my professional life, it's almost the same: I define user pain points and create interfaces to address them, keeping business objectives and technical constraints in mind.
I have developed strong analytical and interpersonal skills by studying philosophy and working as a recruiter. They help me today to understand user needs through research phases and to imagine the solutions that best meet them through ideation phases.
I bring user journeys to life in the form of prototypes since my training at Digital Campus and The Design Crew. I had the opportunity to produce some at Yabe, a lot at Groover and as a freelancer for other companies. I also ensure their consistency through the development and maintenance of design systems.
I have mainly worked on B2C products, but I keep an eye on the evolution of B2B products, which made me discover product issues at Dataiku and Memo Bank.
When I'm not designing, I sing, scour Spotify in search of albums and devour video essays on game design on Youtube.
English
Fluent
Spanish
Basic
French
Native or bilingual
Can work on-site
France (up to 50km), Paris (up to 20km)
Experience
- GrooverProduct DesignerARTS AND CRAFTSMarch 2023 - September 2023 (6 months)Paris, France• User research (interviews, user tests)• UX audit, workshops and ideation• Wireframing and prototyping on Figma• Contributor then design system referent• Evangelization on good design system and Figma practicesContext: Groover allows artists to promote their songs to labels and media, in order to obtain feedback or opportunities, such as shares on social media. In a fundraising context, I worked on several features from discovery to delivery.Team: 2 product designers, 2 PM, 1 CPO, 8 developers, 1 CTOMarketplace | Music | B2C/B2B
- Unleash MarketingProduct DesignerEDUCATION AND E-LEARNINGNovember 2022 - February 2023 (4 months)Paris, France• Framing of client needs and project management of landing page before a CMS• Creation of the graphic charter and logo• Production of initial mockups of the siteContext: I helped the founder and CEO of Unleash Marketing to design her first landing page and her future CMS. I also delivered the graphic charter and logo of this training center. Finally, I laid the UX and UI foundations of the landing page, providing her with recommendations for the rest of this project.Landing Page & CMS | B2B Training | B2B
- YabeUX ResearcherRETAIL (SMALL BUSINESS)June 2021 - August 2021 (2 months)Rennes, France• Re-evaluation of the product market fit of the B2B2C Yabe application→ Writing of interview and test guides→ 29 guerrilla interviews with B2B users→ 15 user tests with B2C users→ Presentation of results and recommendations to the product/tech team• Redesign of the B2B onboarding journeyContext: When I joined the product team, Yabe had not reached its objectives, both in terms of number of users and turnover. I met users in person and conducted remote testing sessions to re-evaluate the product market fit of its solution. This led me to design and produce a new B2B onboarding journey. After implementation, 200 new B2B users joined a community of 50 existing users.Team: 3 designers, 1 PM, 4 developers, 1 growth marketer, 3 decision-makersMarketplace | Retail | B2C/B2B
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Education
- Bootcamp Product DesignThe Design Crew2021• Pratique de l’ensemble du design process (avec 3 projets concrets en binômes, de la discovery à la delivery) • Phases de recherche utilisateur (interviews, journey map & persona) pour comprendre les besoins, contextes d’usage et frictions des utilisateurs • Mise en place d’ateliers d’idéation pour générer un maximum de concepts potentiels pour un problème donné (mindmap, crazy 8s & storyboard) • Prototypage & UI avancé sur Figma • Préparation, passation et restitution de 3 sessions de tests utilisateurs • Introduction à l’UX writing et à la création de design systems • Collaboration entre le designer et l’équipe produit (PM, PO, devs)
- Bachelor's Degree, Product OwnerDigital Campus2021• Conception web, Management de projet digital, Marketing digital • Prototypage : Adobe XD, Figma • Graphisme : Photoshop, Illustrator, InDesign • Balisage et codage : HTML/CSS, Javascript natif